Our clients recently illuminated a trend: no matter how we slice it, everything comes down to disruption.
Our clients are either disruptors – leading change and pushing boundaries – or they’re being disrupted – working to uphold the traditional foundations of their business while fending off new-to-the-scene competition. When we realized this trend is industry and brand agnostic, we knew we needed to understand it better.
We created a plan to decode what disruption means to consumers and to understand its impact on brands by doing what we do best – listening, asking and observing. After months of research, and working closely with clients, we had a breakthrough.
We found five things – alone and in combination – that are either done well or missed when disruption is in play. No matter the client. No matter the business. These are the insights that helped us develop what we call the The 5 Ripples framework.
This framework is a tool for evaluating businesses, brands and strategies for change. We use this lens when consulting with clients to get right to the heart of what’s working well and where we see the biggest opportunities for growth. The framework is a great place to begin conversations and set us up to hear the consumer stories that matter most.