Webinars

Webinars

The Latest Webinars from 20|20

 

Best Practices for Effective Online Discussions

Length: 60 minutes

In this session, we discuss best practices for your online discussions and how to enhance the quality of your research with the advanced capabilities of the QualBoard platform. We show you how to streamline the fieldwork for your studies with tips and considerations for pre-project planning.  We  also share how to maximize participant engagement and the richness of insights with a variety of activities, including projective techniques. You’ll even learn to jumpstart your analysis with content tags and other tools. These practical tips and tricks will help you take your online discussions to the next level.

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Everything Old Can Be New Again

Length: 60 minutes

As the research landscape rapidly evolves, so do the approaches, methodologies, and tools available. We live in a world where we all want the latest because apparently it’s the greatest, right? This isn’t always the case, especially in research when this preconceived notion often causes the value of products to be overshadowed and approaches to be misused. But we want to introduce a different mantra – consultancy before methodology – that focuses on not the specific methodology, but how you apply it. In this webinar, we explore the idea that, with a little creative thinking, the tried and true can in fact trump new and shiny.

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Hybrid Research: Uncovering Greater Insight with Combined Approaches

Length: 60 minutes

In this engaging webinar, we explore practical approaches to better research through hybrid methodologies. In its simplest form, hybrid research just means mixing methods, and researchers have been conducting hybrid research since someone first added an open-ended question to a quantitative survey. But as data and tools have evolved, so has hybrid research; today it means drawing from a variety of approaches and data sources to yield greater insights – without increasing costs or complexity. In this session, we demonstrate the benefits of hybrid research and the techniques available to help you engage your respondents through multiple levels of interaction. Plus, we share real-world examples of projects that have used hybrid research successfully for enhanced insights.

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Introduction to Online Qualitative Research

Length: 60 minutes

For more than a decade, research practitioners have embraced online qualitative methods. Yet questions still persist about online approaches and whether they provide the best solution or whether traditional methods still reign supreme. In this session, you’ll learn more about the fundamentals of online qual – how it can help you overcome geographical boundaries, reach a difficult audience, or unlock more in-depth insights. We share practical approaches to choosing a platform, designing your study, and building engagement among your participants to yield the right results. Whether you are new to online studies or just need a refresher on the basics, you’ll gain a better understanding of the benefits and opportunities available with online qual.

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Looking Back to Look Forward

Length: 60 minutes

We’ve all been there. We find a process that works, and we stick with it. But what if we could make small, incremental changes to our processes that could actually help yield better insights? Rather than recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of more than 50 completed projects, testing more than 30 hypotheses to see what insights we could glean. In this session, we share an overview of this research and the findings, as well as their implications for executing more effective online qualitative projects. You’ll see how timing, length and group size can impact sentiment, output and more.

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Speed in the Age of Online Qual

Length: 60 minutes

As the speed of business increases, so does the need for quick information and fast results. In this session, we discuss how to turn your online qualitative projects around more quickly and cost-effectively – without sacrificing the quality of your insights. You’ll learn how you can complete a project in five days or less with this behind-the-scenes look at the best practices for project design, respondent recruiting, discussion execution, and outcomes analysis. With these tried and true approaches, you can keep pace with business needs and deliver the right information at the right time.

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