Webinars

Webinars

The Latest Webinars from 20|20

 

What Our Past Can Tell Us About the Future of Market Research

Length: 45 minutes

Throughout history, society has experienced pandemics and other upheavals, much like we’ve faced with COVID-19. But perhaps a silver lining can be found in a relatively well-documented footnote in history: Isaac Newton was home from Cambridge during his Bubonic plague quarantine, and the time he spent in the country helped form some of his greatest leaps in scientific thinking.

COVID-19 may not give us another Newton, but it has given our industry an opportunity to re-examine how we work and has given rise to entirely new ways to think about our craft.

During this session, we will cover several areas where we’ve seen researchers make these leaps in thinking, including best practices for identifying and engaging respondents, leveraging new tools and methods, and utilizing more agile designs.

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Designing Asynchronous Online Qualitative - A 40-Minute Masterclass

Length: 40 minutes

Our online qualitative team at 20|20 has assembled a masterclass in asynchronous online qualitative design. Our latest webinar is designed to be useful for anyone who knows traditional qualitative and wants to bring their skills to the online qual space, or for people who are already doing asynchronous online qualitative and want to up their game.

Tune in to hear tips and tricks for great asynchronous online qualitative design from some of the most experienced online qualitative professionals in the business. You’ll walk away with new expertise and best practices to take to your next project.

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Digital Webinar Series

Length: 30 minutes

At 20|20, we offer multiple proprietary solutions so you have the flexibility to meet a variety of research objectives. In these quick sessions, we show each of our platforms to give you the opportunity to learn more about how and when to use our tools based on your needs. Plus, you can discover key features and best practices to help you deliver compelling insights.

During these sessions, you will have the opportunity to learn more about our solutions, including:
QualMeeting: Our real-time video approach for individual and group interviews
QualBoard: Our enterprise solution for group discussions, repetitive diaries, quick polls, and video chats
Over the Shoulder: Our smartphone tool for ethnographies, diaries, shop-alongs and more
iModerate Chats: Our integrated, text-based chat solution to engage with respondents one-on-one in real-time.

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Lean Communities

Length: 60 minutes

Digital insight communities are by now a well-established research method, allowing researchers to tap into audiences on demand. But have traditional communities grown stale? Lost their luster due to over-promised yet under-delivered agility and unwieldy management?

In this webinar, we explore the value and use cases of the next generation community solution – Lean Communities. 

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Hybrid Research: Uncovering Greater Insight with Combined Approaches

Length: 60 minutes

In this engaging webinar, we explore practical approaches to better research through hybrid methodologies. In its simplest form, hybrid research just means mixing methods, and researchers have been conducting hybrid research since someone first added an open-ended question to a quantitative survey. But as data and tools have evolved, so has hybrid research; today it means drawing from a variety of approaches and data sources to yield greater insights – without increasing costs or complexity. In this session, we demonstrate the benefits of hybrid research and the techniques available to help you engage your respondents through multiple levels of interaction. Plus, we share real-world examples of projects that have used hybrid research successfully for enhanced insights.

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Introduction to Online Qualitative Research

Length: 60 minutes

For more than a decade, research practitioners have embraced online qualitative methods. Yet questions still persist about online approaches and whether they provide the best solution or whether traditional methods still reign supreme. In this session, you’ll learn more about the fundamentals of online qual – how it can help you overcome geographical boundaries, reach a difficult audience, or unlock more in-depth insights. We share practical approaches to choosing a platform, designing your study, and building engagement among your participants to yield the right results. Whether you are new to online studies or just need a refresher on the basics, you’ll gain a better understanding of the benefits and opportunities available with online qual.

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