Intelligence: The Value of Enabling Contagious Consumer Stories

Intelligence: The Value of Enabling Contagious Consumer Stories

Intelligence is defined as the ability to acquire and apply knowledge and skills.  A key trait, surely, for anyone in research …or really anyone for that matter. 

But at 20|20 we think it goes beyond simply learning and applying skills.  We believe true intelligence requires a healthy blend of both IQ and EQ, along with the ability to think critically about processes, tasks, research objectives and even the perspective of the others involved. It means understanding a client’s need or a teammate’s problem and proactively seeking solutions.

Over the last couple of weeks, we’ve started sharing more about our core values, which we affectionately call CHILES-G (click here for a refresher on the C, Curious, and here for H, Humble).  Today, we’re showcasing the I, Intelligent — what it means to us and how it enables 20|20 and our clients to deliver contagious consumer stories.