Over the last several weeks, we’ve been sharing details about our seven core company values, which we affectionately call CHILES-G. Today we’ve reached the G, Gritty, which might just be my favorite.
The official definition of gritty is “courageously persistent,” which kind of sums it up nicely. For 20|20, it means not backing down from a challenge – and we get a lot of those thrown our way, whether it’s a new twist on a research objective or a new audience we need to recruit, uncovering new ways to use our technology and approaches or figuring out how to meet the client’s needs while working within their constraints. Our team rises to meet challenges like these every day. And they never give up because they know they can make things just a little bit better.
Learn more about what it means to be Gritty at 20|20.