20/20 Research recently released a white paper on potential cost savings with its webcam interviewing tool, QualMeeting versus F2F Focus groups. To access the white paper go to: http://www.2020research.com/Downloads/White-Paper-2009-11.pdf. The conclusions are provided below.
1. Using QualMeeting™ as a replacement for in-person Focus Groups on an “average” project can result in a 25.9% decrease in costs – a savings of $15,600.
2. Using QualMeeting™ as a replacement for in-person IDIs on an “average” project can result in a 44.4% decrease in costs – a savings of $19,240.
3. What cannot be calculated here is the “lost opportunity” because of travel. How much productivity is lost (by the moderator and the clients) because of all the time spent on planes, in cabs and rental cars going to and from airports, time just sitting and waiting before, between and after the interviews take place and so on?
4. QualMeeting™ provides a cost-effective, valid alternative to in-person qualitative research by combining the best of both the real world and the virtual world. It provides the sights and sounds of in-person research, yet provides them in an online environment, where moderators, clients and the participants can take advantage of the benefits of working online.