Report from Athens: Online Qualitative Research a Hot Topic

From Steve Henke at the ESOMAR Congress in Athens

The first day of
the ESOMAR Congress was an
exceptional day for us with very good attendance and a high energy throughout
the exhibit hall and the sessions. There is a really good vibe
here! Researchers are here from around the world — we talked to people in
our booth representing at least 15 different countries on the Congress’ first

Online qualitative research is a hot topic. The consensus seems to be that Europe is a
bit behind the US in online qualitative research adoption Рbut not too
far behind. It’s also a very hot topic in the sessions. So, online
qualitative is growing in Europe almost as fast as the US.

Also, Judy Langer and Sharon Dimoldenberg’s presentation on current and emerging trends in qualitative research was very well received. Many thanks to them for
their confidence in the 20|20 Research online research software.

By the way, Athens is a remarkable place to visit! I encourage
anyone who can to get here and enjoy this city. More on the Congress tomorrow.

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