Inexperience with hybrid research wasn’t the issue for Susan Saurage-Altenloh when she came to us earlier this summer with a problem. She had been combining quantitative and qualitative research for decades. Her problem had to do with logistics. Specifically, what do you do when 2,500 members of a large employees’ credit union opt in to do a follow-on bulletin board focus group but you need only 30 participants?
The answer: QualLink, our patent-pending system that allows seamless integration of a quantitative survey and a qualitative bulletin board.
Before trying out QualLink, Saurage-Altenloh and her staff at Saurage Research were going to tackle the opt-ins manually, which would have opened the door to error. But making mistakes wasn’t really an option: “We had to be very careful about the way we treated them, because we were talking about someone’s valued customers, and their brand was associated with this,” she says. “That’s a problem with sorting through respondents manually–it’s not foolproof.”
But Saurage-Altenloh knew QualLink would be. “We have a lot of confidence in 20|20 Research,” she says. “You never have to worry about something going wrong. There are no glitches. Everything always runs the way it’s supposed to–all the time.”
Read more about this online research software solution and how it can help you.