Quant vs. Qual: A Good Basic Comparison (SigmaSurveys)

Sun, 25th January, 2009 – Posted by Adam

This article highlights the differences between qualitative and quantitative research, inherently showing the advantages and disadvantages of each method. It’s very similar in concept to the previous article of Primary versus Secondary Data.

What is Qualitative Research:
Research involving detailed, verbal descriptions of characteristics, cases, and settings. Qualitative research typically uses observation, interviewing, and document review to collect data.

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