Wouldn’t it be cool to present quantitative graphs and tables followed by a video of survey respondents actually talking about that those numbers mean?
The new QualLink add-in from 20/20 Research allows just that. QualLink provides for in-depth probing and questioning of online quantitative respondents using QualBoard, a bulletin board focus group platform. The discussion and feedback can be text and or video, including webcams. Researchers we have talked to are very excited about the potential to get the “stories behind the numbers” and make their reporting come alive with real responses from real respondents.