There was a time not long ago when qualitative research meant focus groups or phone surveys…and that was about the extent of it. But that’s no longer the case. Today’s researchers have myriad tools and
techniques at their disposal, from the same tried and true face-to-face techniques to multiple options in online and mobile. These tools can be used alone to gain deep insights—or they can be combined to achieve even richer results. Just as the best houses are not built with just a hammer, the best research projects are often not designed with a single research tool.
But how do you combine methodologies AND stay on budget, not to mention schedule? That’s usually the question we hear from researchers. They understand the value of mixing methodologies, but when it comes to execution, they come up short.
If this sounds like you, check out the latest eBook from 20|20 Research. The eBook, Mixed Methodologies 101: How to combine research methods to achieve deeper insights, outlines the process—soup to nuts—for three popular hybrid research designs:
1. Quantitative to Qualitative:
2. Online Qualitative Research to Online Qualitative Research
3. Online Qualitative Research to In-Person
We also help dispel the most common myths about hybrid research design. (Like why hybrid research isn’t necessarily more expensive or time-consuming than using just a single methodology.)
The bottom line: Today’s researchers are responsible for designing projects that produce insights. More and more, hybrid designs produce results that were difficult, if not impossible, to achieve in the past.
Download the eBook, Mixed Methodologies 101: How to combine research methods to achieve deeper insights.