Rolling out new, premium packaging with confidence. Refreshing a well-known logo to attract a younger base of donors and volunteers. Choosing the right ad to showcase new original programming and drive subscriptions and increased viewership.
These are problems we solve daily for clients – clients who trust us to be sure they are not missing something. Clients who need data and context to know their creative and messaging is the best it can be.
At 20|20, we are experts in hybrid research and layering qualitative context into your existing quantitative survey. The result? A complete picture.
We’ve honed our quant-to-qual intercept methodologies over the last decade. Every single day, we help brands perfect messaging and concepts with clarity and confidence. Our proven hybrid methods, coupled with our proprietary cognitive framework, are the best way to get more value with less hassle out of your creative testing, concept testing and more, delivering the “why” behind the “what” so you get the most complete story and actionable insights.