Merge Social & Text Analytics
Whether you already have commentary from the masses, want to mine your social media data or simply tap into a large group for their opinions on a certain topic, Merge makes it possible to transform volumes of information into intelligent consumer stories. We use leading-edge text analytics software to handle the volume of text and pair it with skilled analysis from our experienced team. Our qualitative experts start by understanding the general themes, then drill deeper to understand the nuance — distilling the feedback to reveal what you need to know and act on.
Combines text analytics with human analysis for greater context.
Works with existing open-ended or social media data or with a set of carefully crafted questions deployed on your behalf.
Establishes a comparative baseline from a large qualitative sample size.