Read Our Blog


NBCs Olympic-Sized Risk

I love companies that recognize the world is changing and are willing to take risks to meet that change head on. In 13 days the Summer Olympics will open.  Since 1964, NBC has been the lead network in broadcasting these Games.  Dick Ebersol is a legend in sports broadcasting and has been the brains behind
Read more

Unilever QRC Accreditation to Meet "with limited success and acceptance"

Recently, we posted here about a new Unilever initiative to provide accredidation to ensure that their qualitative research consultants posess the skills Unilever requires. As one of the leading qualitative associations, QRCA has long discussed the notion of Qualitative Researcher Accreditation.  J.R. Harris is an industry veteran, a founding QRCA member, former President and long-standing Chair of
Read more

MRA on the Upswing

Last week, I was thrilled to be inducted along with Janet Baldi‘ Senior VP of RTI Research, to the Board of Directors of the Marketing Research Association (MRA).   It was an honor to be nominated and to be elected.   This is an incredibly exciting time to be involved with MRA because of the amazing leadership, and
Read more

Unilever Driving Qual Change through Accreditation

Two events in the UK this week highlighted the gulf that separates most researchers from the clients they seek to serve. reported that Unilever is implementing a “new accreditation programme” for qualitative research suppliers.  The program will distinguish between “Research Leads” and “Moderators.”  To qualify, research providers will have to undergo about 3 hours
Read more

P&G Makes Major Move to Asia

P&G announced yesterday that it is moving its Skin Care and Cosmetics unit to join its Baby Care unit in Singapore.   They want the leadership of these consumer brands to be near the biggest world markets with the greatest growth potential. This is a major step for a US-based, globally-competitive, consumer brand.  P&G has
Read more

Guerrilla Warfare in Social Media?

Social media monitoring is hot and a lot of companies are putting a lot of money into social media monitoring.  We did a little investigating and found several firms who provide “tweet for hire” services.  So, how does one person with a grudge and $500 give a engage in guerilla warfare with a major brand?
Read more