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20|20 Acquires iModerate. Prepares for the Future.

The research landscape is rapidly changing.   Change is not coming, it is here. We cannot sit still and expect to thrive in the transformational era shaking our industry.  Technology is creating a revolution in how we gather, analyze and use data to make marketing and strategic decisions.  Competitive pressures and faster internal processes are dramatically
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20|20 and Resource/Ammirati Partner for Mobile Award

This week, 20|20 won the 2016 Award for Best Mobile Qualitative from Market Research in the Mobile World (MRMW).  We are honored to be recognized.  The MRMW Awards celebrate excellence in market research and those who contribute to achievements in mobile market research.  The awards were presented July 19 at the MRMW North America Conference in
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The Coming of Quant+Qual Integrated Research

The days of the two phase research project are over!!!! Well, not really, but they are becoming less necessary.  Typically, quantitative and qualitative research are conducted in two phases for many reasons.  Sometimes, there is a clear insight-related necessity for a two-phase research project, often there is not.  In many cases, quantitative and qualitative designs include
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New Technology brings Emotion Research Online

Emotional understanding has always been the “holy grail” for qualitative research.  Focus groups, IDIs, ethnography and other methods have long been favored techniques to understand the emotional underpinnings of consumer decision-making.  Qualitative experts consider body language as a significant, and often more reliable, indicator of true feelings than the words people use.  Just how significant
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Facebook, Inc. Ethical Dilemma

What happens when a research study has 689,003 participants? Recently Facebook and Cornell University partnered to study the spread of emotions in social media.  They conducted typical A/B testing with one control group and another group where the news feeds were altered and to see how positive and negative emotions were altered based on Facebook’s
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