QualBlog
Simon Chadwick on the MR industry
Simon Chadwick is CEO of CAMBIAR, a change management company. He is also affiliated with Peanut Labs and is the Editor-in-Chief of Research World which I happen to think is a wonderful publication from ESOMAR. He spoke at the opening session of MRA’s CEO Summit. Here is a summary of his comments according to my
Read moreA handful of ideas for online communities in '09
FreshNetworks.com is a blog on using online communities. This article highlights 5 research ideas for online communities. I’ve included the bullets here. For the full article click on the headline below to link to the full article. Five ways to use an online research community in 2009 23rd December 2008, 12:39 pm It’s almost
Read moreYou can run but you can't hide.
I got this off the Ad Age site. Its not qualitative but it is cool. http://adage.com/digitalnext/post.php?article_id=134330 Google Takes Social Networking on the Road Maps App Lets You Share Your Location with Friends Posted by Lee Mikles on 02.04.09 @ 09:10 PM Google Latitude Google today announced yet another addition, called Latitude, to its mobile
Read moreWPP to Emphasize "Insights"
This comes to us from www.mrweb.com. Implications for qualitative? Insight at the Heart of New WPP January 22, 2009 Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell. Sorrell says this change
Read moreEven Facebook wants in on the action
Facebook’s monetisation plan? Market research? 2nd February 2009, 11:40 pm Image by World Economic Forum via Flickr An article in today’s Daily Telegraph in London (Networking site cashes in on friends) reports that Facebook has plans to monetise in a way that it has been unable to do to date. It’s not advertising or charging
Read moreQuant vs. Qual: A Good Basic Comparison (SigmaSurveys)
Qualitative Versus Quantitative Research Sun, 25th January, 2009 – Posted by Adam This article highlights the differences between qualitative and quantitative research, inherently showing the advantages and disadvantages of each method. It’s very similar in concept to the previous article of Primary versus Secondary Data. What is Qualitative Research: Research involving detailed, verbal descriptions of
Read moreQual Exerpts from Research Industry Trends 2008
The following are exerpts from the Research Industry Trends 2008 study Key Findings related to qualitative research. The study was conducted by Rockhopper Research with several research sponsors. The free entire report can be downloaded at http://www.rockhopperresearch.com/about/index.aspx?pageID=269
Read moreNarratives: Storytelling as a Research Art
Leap into Narratives Narratives, or storytelling, allow research participants to tell their story in an unstructured way that releases them from our structured questionning that sometimes suppresses key findings. Such “unstructure” can lead to powerful, unexpected insights. During narratives the participant expresses him/herself in ways that are unconventional and revealing of context, behaviour, relationships and
Read more2009: New Methods Gain, Traditional Qual Loses
Forrester Industry Report Executive Summary From December 2, 2008 Tough economic times will actually serve to turbocharge the “faster, cheaper, better” changes that have been revolutionizing the business of market research — but expect an increased emphasis on “cheaper.” To save dollars in 2009, more firms will use online survey tools themselves instead of outsourcing
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