QualBlog
Dating the Brand for Valentines Day
KW Brand Blog (http://blog.kwbrand.com/WordPress/) gives us some brand advice appropriate for Valentine’s Day. According to KW, brand strategy is more complicated than dating. No wonder I can’t get it right. For a timely perspective, keep reading. And Happy Valentine’s Day.
Read moreCynefin Sense-Making Framework...a model for decision-making
In research and in management, we are solving problems. As we know, not all problems are created equal. There are many different approaches to many different problems. A fascinating method for thinking about problem-solving is the Cynefin Sense-Making Framework developed by Professor David Snowden. This framework divides problems into two broad categories: ordered and unordered.
Read moreGrandma's getting online
Seismic Shift in Internet Age Mass by Jack Loechner, Wednesday, February 11, 2009, 8:15 AM According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank,
Read moreZeldis Research makes the case for BBFG
This article appeared in the February edition of the MRA’s e-News. No, we did not write the article. However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we
Read moreWinning Clients: An End User Perspective
Regina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit. Here are some notes from her presentation that you might find helpful the next time you try to land that big account. During a recession, end users are often understaffed but still have
Read moreSimon Chadwick on the MR industry
Simon Chadwick is CEO of CAMBIAR, a change management company. He is also affiliated with Peanut Labs and is the Editor-in-Chief of Research World which I happen to think is a wonderful publication from ESOMAR. He spoke at the opening session of MRA’s CEO Summit. Here is a summary of his comments according to my
Read moreA handful of ideas for online communities in '09
FreshNetworks.com is a blog on using online communities. This article highlights 5 research ideas for online communities. I’ve included the bullets here. For the full article click on the headline below to link to the full article. Five ways to use an online research community in 2009 23rd December 2008, 12:39 pm It’s almost
Read moreYou can run but you can't hide.
I got this off the Ad Age site. Its not qualitative but it is cool. http://adage.com/digitalnext/post.php?article_id=134330 Google Takes Social Networking on the Road Maps App Lets You Share Your Location with Friends Posted by Lee Mikles on 02.04.09 @ 09:10 PM Google Latitude Google today announced yet another addition, called Latitude, to its mobile
Read moreWPP to Emphasize "Insights"
This comes to us from www.mrweb.com. Implications for qualitative? Insight at the Heart of New WPP January 22, 2009 Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell. Sorrell says this change
Read moreEven Facebook wants in on the action
Facebook’s monetisation plan? Market research? 2nd February 2009, 11:40 pm Image by World Economic Forum via Flickr An article in today’s Daily Telegraph in London (Networking site cashes in on friends) reports that Facebook has plans to monetise in a way that it has been unable to do to date. It’s not advertising or charging
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