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The benefits of online qualitative: a client perspective

Greetings from the MRA Annual Conference in beautiful downtown Chicago.  Today I attended one presentation that contained some interesting information on a topic that researchers often mention when discussing online qual, “How do I sell it to the client?”  Kathleen Wolf of Whirlpool provided some insight into how she “sells” online qualitative internally to a
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Massachusetts Reverses: Exempts physician incentives

A few weeks ago, we alerted you that Massachusetts passed a reporting requirement on all physician research incentive payments.  Because of diligent work by the Marketing Research Association (MRA) Massachusetts has now clarified that the regulation does not apply to market research.  Here is the text of MRA’s release: Victory for MRA and the Profession!
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MRA's Industry Index Down Again

MRA just released its Research Industry Index for 1st Quarter, 2009.  The index is at its lowest point since the Index was first calculated in 4th quarter, 2007.  Staffing levels, booked revenue and RFPs began their decline in the 1st quarter, 2008 and have continued through this past quarter.  The report suggests that signs point to a
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Listening to Buzz: Threat or Opportunity

How are qualitative researchers going to incorporate passive listening when we have spent our lives being trained in active listening techniques? The proliferation of social media, blogs and other user generated content has spawned a new form of research that aggregates millions of online discussions related to a brand or concept or anything else.  Marketers
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10 Tips for QualBoard Moderating

I’ve been getting a lot of questions about moderating online bulletin boards (QualBoards).  So, I decided to list some recommendations for people who might be new or just want to see if they can pick up a new tip or two.  The tips are in the “Pages” section of QualBlog to the right ===> If
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Researchers "tweeting" their day away

Twitter, a booming fad…or revealing trend?  Regardless of your view, Twitter is undoubtedly the talk of the net.  It seems as if everyone is “tweeting.”  Tweeting has expanded into the professional sectors with professionals of all shapes and stripes (including the President of the US) tweeting their day away.  So, maybe its time to talk
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NSF speaks on qualitative research

Rarely do you find an academic science foundation producing a serious paper on qualitative research.  While browsing the internet, I came across a paper that the National Science Foundation published following a 2003 workshop.  The paper titled “Workshop on Scientific Foundations of Qualitative Research” is an academic paper that laid out a roadmap for the
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Why Weird Words Make Great Brand Names

Naming.  We do it all the time in focus groups.  Frankly, sometimes I wonder if we are doing the name justice by tossing it out in a focus group to get “top of mind” responses.  Does a name make a brand?  Probably not.  The brand support goes farther than the actual name.  There are too
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A Strategist's Case for Qualitative Research

As qualitative researchers we sometimes “know” we are getting the answers but we don’t have the statistical precision of a quant methodologist to prove our point.  Subjective arguments just don’t carry the same gravitas as objective, quantitative ones.  With that frustration in mind, I have lifted a portion of a post by Victoria Else from
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