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Study: Participants prefer focus groups

ESOMAR Online Conference Earlier this month in Chicago, I had the opportunity to hear Ray Poynter present his paper “It Works for Us, But Does it Work for Them?”  This was a study of 1085 research participants.  The bottom line was that focus groups remain the #1 most enjoyable form of research for participants.  Here
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General Mills has "mandate" to do qualitative research online

The following article was posted by Jeffrey Henning on the Vovici blog (www.blog.vovici.com).  It is an excellent summary of Ned Winsborouogh’s presentation at the MRA’s First Outlook Conference regarding General Mills’ experience with online qualitative and its subsequent “mandate to move as much of our qualitative research online as possible.”  Especially interesting are General Mills
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How to use SMS for qualitative research

I recently wrote an article for Mobile Marketer about the use of text messaging in qualitative research.  The article provides an overview of uses to give those not familiar with the use of text messaging in research a taste of the possibilities.  The article was published today.  Here is a brief excerpt: More of these researchers
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Why social media can provide key brand insights

ESOMAR Online Conference The conference is taking place today and tomorrow in Chicago.  The first morning has been heavily focused on social media with several good papers.  I will post more about social media later.   Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for “netnography.”  Netnography is essentially
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You Can't be Brilliant Alone: Effective Collaboration

Last week, I attended the AMA Research Conference in Palm Springs.  One of the better presentations I witnessed was by Chris Frank, VP of Global Insights for AmEx.  He presented on “Tricks and Techniques” to be a brilliant researcher.  These techniques are built on two trends he sees as pervasive in research. Research Control becoming Research
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Breaking in New Clients

Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general?  Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting.  Chris is
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Trends Changing the Market Research Landscape

From: ESOMAR Global Market Research 2009 This research report included an examination of the trends directly affecting the MR industry, and blurring the boundaries between the MR industry and adjacent sectors.  Therefore the competitive set is changing for MR firms.  Here is a quick summary of 6 identified trends that effect our companies and our
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Maine law restricts research with minors

MRA released a warning about a new Maine law that restricts information that can be passed from one company to another regarding minors.  The law could severly limit the ability of bona fide research companies to conduct research among consumers under 18. Here is part of the MRA press release.  There is also a video
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