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MRDs moving to DIY?

As primarily a fieldwork firm heavily engaged in both traditional qualitative fieldwork and online qualitative fieldwork, we have a broad vista of the qual industry.  Our clients are researchers who hail from literally all over the world.  Around the office, we have been noticing a dicotomy that has created a lot of discussion and diverse
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Why has online qual not taken off?

There was an interesting conversation on Ray Poynter’s blog (http://thefutureplace.typepad.com).  Ray raised the question of why online qualitative has not “taken off” to the same extent that online quantitative has.  Here is the response that I made to that question.   Catherine has a very good point in that we have not yet cracked what online
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Study: Participants prefer focus groups

ESOMAR Online Conference Earlier this month in Chicago, I had the opportunity to hear Ray Poynter present his paper “It Works for Us, But Does it Work for Them?”  This was a study of 1085 research participants.  The bottom line was that focus groups remain the #1 most enjoyable form of research for participants.  Here
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General Mills has "mandate" to do qualitative research online

The following article was posted by Jeffrey Henning on the Vovici blog (www.blog.vovici.com).  It is an excellent summary of Ned Winsborouogh’s presentation at the MRA’s First Outlook Conference regarding General Mills’ experience with online qualitative and its subsequent “mandate to move as much of our qualitative research online as possible.”  Especially interesting are General Mills
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How to use SMS for qualitative research

I recently wrote an article for Mobile Marketer about the use of text messaging in qualitative research.  The article provides an overview of uses to give those not familiar with the use of text messaging in research a taste of the possibilities.  The article was published today.  Here is a brief excerpt: More of these researchers
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Why social media can provide key brand insights

ESOMAR Online Conference The conference is taking place today and tomorrow in Chicago.  The first morning has been heavily focused on social media with several good papers.  I will post more about social media later.   Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for “netnography.”  Netnography is essentially
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You Can't be Brilliant Alone: Effective Collaboration

Last week, I attended the AMA Research Conference in Palm Springs.  One of the better presentations I witnessed was by Chris Frank, VP of Global Insights for AmEx.  He presented on “Tricks and Techniques” to be a brilliant researcher.  These techniques are built on two trends he sees as pervasive in research. Research Control becoming Research
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