May the fourth be with you! Here at 20|20 we are committed to giving consumers a voice while of course geeking out to research. So, to mark Star Wars Day, we wanted to know whether Americans are celebrating the day like we are. Drawing from our nationwide panel, we asked 300 Americans, representative of ageRead more
Last week, some of our team had the chance to attend the MRMW North America conference in Cincinnati, Ohio. As market research professionals from around the country gathered to challenge the status quo and explore reinventions of consumer insight strategies, the conference highlighted one trend in particular that is shaping the industry: the eroding distinctionRead more
It’s that time of year again – students are reaching those last pages of their text books while teachers are feverishly grading, both counting down the days to summer vacation. We of course don’t get the summer off here at 20|20, but we are still just as excited as it marks another successful year atRead more
Aptly titled “Gladiators of Insights,” the Insight’s Association Southwest, Southeast, and Northwest joint conference took place April 4-6th in Las Vegas. The event was focused on education, networking and open discussion among industry leaders. The agenda of presenters was robust and offered fascinating perspectives on key issues impacting brands and consumers — so fascinating, inRead more
The Insights Association’s Southern California, Southwest, Southeast and Northwest chapters recently held their 32nd annual joint chapter conference in Las Vegas at Caesars Palace. Given the location and the content focus, this year’s event was cleverly titled “Gladiators of Insights.” What I love about the way the Insights Association organizes events is the true emphasisRead more
We believe success is defined by business growth, and business growth stems from actionable, confident insights — which brings us to why we’re here today. Last month, we introduced a series on research pet peeves – those industry problems preventing impactful insights. Naturally, we turned to research to discover what was standing in the wayRead more
Anatomy of Typical Project I spend time nearly every day talking with clients or prospective clients, exploring what’s going on inside their businesses, what consumer questions they need to answer, and, eventually, how we can help them get those answers. We ask hard questions, and the discussion can take us through complicated stuff that requiresRead more
With the recent news coverage surrounding Cambridge Analytica and their use of data gathered from Facebook, many individuals are concerned about their personal data. So we wanted to take a moment and share how we here at 20|20 use social media data in our market research. Does 20|20 leverage any social media platforms for itsRead more
A Modern Family vs. All in the Family: Has the Role of Brand Families Changed in the Mind of Consumers?
Like all good things, items that get used daily – like shampoo or toothpaste – come to an end. The vast amount of store shelves and online shopping options give us a never-ending sea of choices when it comes to replenishing our daily essentials. So, how do we decide what to buy? This debate hasRead more
Guns and Corporate America: What are the business implications of Walmart and Dick’s Sporting Goods taking a stand on public policy?
Insight Into Consumer Reaction Here at 20|20, we’re media junkies and research geeks, so we love gaining insight on buzzworthy happenings. Periodically we run quick-turn studies using our nationwide panel to get a pulse on current events, news, and hot topics and gauge consumer reaction. Recently, Walmart, Dick’s Sporting Goods, and Kroger, among other companiesRead more