QualBlog
Digital Qualitative Concept Testing with QualLaborate
Your clients need feedback around new product ideas, advertising, design concepts and more. So we’ve made it easier than ever to deliver. We’ve added our concept evaluation tool, QualLaborate, to our QualBoard platform to address objectives just like these. The tool allows you to uniquely capture a respondent’s first impressions on your concept before going
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QualBoard 4.0: Video Enhancements
There’s no question that video delivers powerful insight for you and your clients. That’s why the team at 20|20 has recently made significant enhancements to our video capabilities, so you can increase the flexibility and depth of your research, all within one platform. Searchable Machine Transcription Managing video just got easier with searchable machine
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QualBoard 4.0: One Year Later
It was around this time last year we announced that QualBoard 4.0 was publicly available, and what a year it has been! With the platform, we wanted to deliver a new and improved insights experience for you and provide ultimate flexibility. While we were proud of the product we had then, we knew there was
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QualBoard vs Over the Shoulder? How About Both?
Why would 20|20, famous for pioneering digital tools like QualBoard, buy a smartphone qual platform? To answer the question, you need to have a sense of how digital qualitative research is shaping up as we enter a new decade. The 25-year growth in online qualitative has been remarkable. There’s been a consistent flurry of online
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Multi-Source Recruiting: Rethinking What’s Possible for Qualitative Research
Maybe four to five times a year I go to universities to speak on the topic of “consumer insights.” The students seem to follow along as I describe a typical project lifecycle, but one topic always gets about half the class to raise an eyebrow. The question is always the same: “Why is qualitative recruiting
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Here We GROW Again
Here we GROW again! Our suite of digital qualitative solutions is expanding again. Stay tuned to find out more.
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QualBoard 4.0: Four Ways to Save Time in Q4
At 20|20 we understand the need for faster, more flexible research–it’s why we built QualBoard 4.0. With fourth quarter in full swing, we wanted to offer up a few simple ways you can save time and increase efficiency with your next QualBoard 4.0 project. Here are four strategies to make the most of your time
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Want to Appreciate the Research Industry?
Want to appreciate the research industry? Attend an event OUTSIDE our industry. I’m just heading back from a speaking event in Orlando, where I presented to the PDMA annual conference. This is the annual gathering of Product Development and Management professionals – the folks who are responsible for creating all the new products and services
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Corporate Researchers Conference: Earning a Seat at the Table
“I want Insights to have a seat at the table.” We hear this a lot from our clients, as they strive to stay ahead of the trends disrupting their industries, keep pace with shifting consumer expectations and bring value to their brands. One of the keynote speakers at this year’s Insights Association Corporate Researchers Conference
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20|20 Stories: Right Approach, Right Story
A client and good friend recently asked me, earnestly, “Does the research method really matter?” I was speechless, incredulous, stunned. “Of course it matters!” I managed to sputter. “But if you’re talking to consumers, you’re talking to consumers – why focus on how? Shouldn’t we care more about what we hear?” he asked. I thought
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