QualBlog
QualBoard 4.0: Flexibility in Your Research
At 20|20, we believe it is essential to listen to our client’s needs. Even though we only recently launched the ground-up reinvention of the QualBoard platform, we are already improving it, taking your feedback and putting it into action. Our most recent example of innovation is the addition of new question types to enhance both
Read more
Reflections on The Quirks Event
This week I had the privilege of attending and speaking at my first Quirk’s Event! It was so refreshing to be around people who know exactly what I do and the language I speak. I had way too much fun during my time in Brooklyn geeking out with fellow researchers over data visualization and NPS
Read more
We Remember Stories
Years ago, I learned a tough, but important, life lesson about what sticks with us. I was working at a tech company with a CEO who was a harsh critic and difficult to appease, but who was also wickedly smart and usually spot-on with his analysis of a situation. Our team was launching a new
Read more
Valentine’s Day: Can’t Live With It, Can’t Live Without It
From time to time, our team likes to have a little fun with some hard-hitting research of our own (see this and this). With Valentine’s Day upon us, we took opportunity to answer another burning question that is oft debated by our staff….is this holiday one that is real and meaningful or simply a commercial racket?
Read more
Reflections on the MREF Trip to Haiti: Plenty Meets Poverty
Last month, 26 market researchers from the U.S. and Europe traveled to Haiti as part of a trip sponsored by the Marketing Research Education Foundation (MREF). 20|20 was honored to have four of our team members among this group – Nicole Brandt, Jim Bryson, Aimee Carte, and Katie Greene – and each walked away with
Read more
A Closer Look: The Time-Saving Automation and AI of QualBoard 4.0
We’ve been hard at work for more than three years on a ground-up reinvention of the QualBoard platform, one that promises to deliver a new and improved insights experience for you. Built for modern digital research, QualBoard 4.0 takes advantage of cutting-edge automation and the latest in AI, giving researchers more time to focus on
Read more
Consumer Insights: The Year Ahead
For over thirty years, 20|20 has helped researchers connect brands with their consumers and in the process, give these consumers a voice and an opportunity to share their stories. Along the way, we’ve been witness to many evolutionary trends in the landscape of consumer insights, from the early days of online panels and surveys to
Read more
Introducing QualBoard 4.0
Last week we promised something big was on the horizon. And here it is. The team at 20|20 is thrilled to announce the launch of the next phase of QualBoard version 4.0. The all-new platform includes expanded capabilities for individual diaries, group discussions, long-term communities and more. We’ve been hard at work for more than
Read more
We’re Turning It Up To 11
It’s coming. Next week, we’re turning the volume on digital research up to 11. Our team has been hard at work on the next generation of online qualitative solutions, and we’ll be making a major announcement on January 15. Just can’t wait until then to learn more? Drop us a line and request your personalized
Read more
Decoding Disruption: Consumers Give Brands Permission to be Disruptive
In the first phase of our research series Decoding Disruption, we’ve been exploring how consumers perceive the trend and what they believe it means for them (for a refresher on the findings we’ve released so far, you can click here and here). Now our full analysis of consumers’ responses is complete, and we’re excited to
Read more