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How COVID-19 is Driving a Huge Surge in Smartphone Ethnography

For the last year, COVID-19 has shut down qual researchers’ ability to get out into people’s homes and capture a powerful, in-person ethnographic perspective on consumer behavior. But innovative insights seekers, brand strategists and product development teams are using smartphone ethnography to regain their ability to look into the worlds of their consumers and get
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Expanded Capabilities to Deliver Better Insights

Last year we joined forces with Schlesinger Group, combining our 30+ years of experience and technology-focused thinking with the broad platform of data collection and research services that Schlesinger Group has created over their 50-year history. Alongside our digital qualitative capabilities, you can now take advantage of Schlesinger Group’s international facility network, vast qualitative and
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Examining Your Business Through the Lens of Disruption: Four Easy Steps

At 20|20, many of our clients are either disruptors – leading change and pushing boundaries – or they’re being disrupted – working to uphold the traditional foundations of their business while fending off new-to-the-scene competition. When we realized this trend is industry and brand agnostic, we knew we needed to understand it better….particularly in the
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