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Make Objectives Matter: The Importance of Setting an ROI Compass for Research

With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately, however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research with only loose ties to business objectives at best.
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The Disruption Litmus Test

As disruption continues to shift the market research industry, how do you identify this new generation of insights professionals? Our CEO Isaac Rogers created a litmus test to spot a “disruptive minded researcher.” In his latest LinkedIn article, he explains the three telltale markers of disruptors, and discusses further how the customer-centric, uncomplicated practices from
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Summary of The Insights Association Southeast Chapter Spring Event 2018

Our EVP of Business Development Mike Steinberg had the opportunity to attend and speak at The Insights Association SE Spring Conference last week in Atlanta, Georgia. According to his reflection, this engaging, knowledgeable and exciting event explored the current state of the market research industry and focused on two primary topics: innovation and key trends,
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What I Learned at the 2018 NEXT Conference

Earlier this month, I attended The Insights Association annual NEXT conference, which focused on future innovations in the market research industry and explored new paths to more impactful insights. Like most conferences, a few key trends surfaced, with one that was especially prominent.  Many presentations and conversations revolved around a recurring hot topic in the
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Star Wars Tops Trekkies

May the fourth be with you! Here at 20|20 we are committed to giving consumers a voice while of course geeking out to research. So, to mark Star Wars Day, we wanted to know whether Americans are celebrating the day like we are. Drawing from our nationwide panel, we asked 300 Americans, representative of age
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Reflections from MRMW: Multi-Methodology Approaches are Shaping the Industry

Last week, some of our team had the chance to attend the MRMW North America conference in Cincinnati, Ohio. As market research professionals from around the country gathered to challenge the status quo and explore reinventions of consumer insight strategies, the conference highlighted one trend in particular that is shaping the industry: the eroding distinction
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The Joseph School: Researchers Give Back

It’s that time of year again – students are reaching those last pages of their text books while teachers are feverishly grading, both counting down the days to summer vacation. We of course don’t get the summer off here at 20|20, but we are still just as excited as it marks another successful year at
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