QualBlog
QualBoard 4.0 Enhancements: New Question Types, Video Capabilities and More
In these challenging times, we are all still working to find our new normal. And in order to keep insights on track, for many of our clients this means finding ways to conduct their research online. To keep pace with this need for more flexible and efficient research, our talented product development team has continued
Read more
Guide to Digital Qualitative
Online and mobile qualitative research allow us to gain the rich, deep insights we expect from traditional qualitative, with some added benefits – including the ability to keep your research moving forward during these challenging times. If you are new to digital, or interested in learning the latest methods, we have put together a guide
Read more
Culture of Innovation: 2020 GRIT Report
At 20|20, we are proud of the culture of innovation that we’ve built. Across our entire organization, we are always looking for new ways to advance our processes and technology. Our digital platforms are consistently leading the industry with new and innovative features. Our teams are constantly bringing up new ideas, both large and small,
Read more
COVID-19 is forcing many to “step into the future,” right now. Will it stick?
Every day we see another article noting the massive amount of behavioral change happening because of COVID-19. And virtually every article ends by wondering which of these behavioral changes will be permanent, and which will fade when the Coronavirus threat finally abates. To us, it’s another example of quantitative data (in this case mass behavioral
Read more
Reopening of 20|20 Facilities for Responsible Research
20|20 Markets are Now Open for In-Person Research We are excited to announce that our focus group facilities in Charlotte, Miami, and Nashville are once again open for business. Our team is here to consult on feasibility and approach on a project-by-project basis to ensure safe and effective study outcomes. For the safety of our
Read more
QualBoard 4.0: Introducing Instant Machine Translation
While there is a lot of uncertainty in a post-pandemic world, one thing is clear – research needs to continue so we can stay connected to the voice of consumers. At 20|20, we are committed to making your research easier by continually enhancing our digital qualitative solutions. That’s why I am excited to share that
Read more
Video Chat Enhancements
With the heavy demand for our technology solutions, the software development team has continued to update our QualBoard 4.0 platform to bring new features and functionality online to make your research easier. The most recent example of their hard work is the updates and improvements to our video chat feature. These enhancements allow you to gain deeper insights and
Read more
A Year of Ripple Effects
It’s been one year since 20|20 first developed our model for identifying and capitalizing on disruptive trends. We call it the 5 Ripples of Disruption. Ripples are small, incremental adjustments that every brand, regardless of product, service or industry, can build upon for growth. We had no idea we’d still be talking about the ripples
Read more
It's Too Soon To Talk "New Normal"
Reading my LinkedIn feed lately, it seems as if the insights industry is desperately trying to figure out what the “new normal” looks like in a post-COVID-19 world. It’s not surprising. After virtually every big societal event, our industry has raced to define the “new normal” and make recommendations to clients on how to be
Read more
Insights from Consumers Dealing with COVID-19: The New “Surreality”
“I went out the school door. Things were worse than before. I couldn’t believe it. Ten wacky things more.” — Wacky Wednesday, Theodor Seuss Geisel The quote above was used by a consumer to describe their feelings about COVID-19 and the current situation. This feedback was shared as part of 20|20’s Qualitative Omnibus Lean Community.
Read more