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Have You Launched Your Mars Mission? Reflections on the 2018 Insights Leadership Conference

Our own Isaac Rogers had the opportunity to attend The Insights Association Leadership Conference last week in San Diego. While the event covered a range of hot topics in the industry, including candid discussions on challenges and opportunities facing insights organizations, it was an inspirational presentation from a NASA project manager that really piqued Isaac’s
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Candy Corn: Trick or Treat?

Around the 20|20 offices, there are a few topics our team debates time and time again. Is pineapple an acceptable pizza topping? Is Die Hard a Christmas movie?  And this time of year, it’s always about candy corn – our team is quite divided on whether the colorful confection is a trick or a treat. Being researchers,
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Two Takeaways from the Insights Association CRC

How can data analytics and primary research play nicely together?  Jim Bryson, President Several presentations at last week’s CRC event focused on the growing role data analytics plays in the decision support function of corporations.  However, in many organizations, the data analytics function has developed separately from the research function, and the two have difficulty
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