QualBlog
Meaningful Insights In a World of Constraints
No doubt the COVID-19 pandemic has had sweeping effects on many aspects of life – where (and how) we work, where (and how) children learn, how we as consumers behave. With no end in sight, many clients I’ve spoken with lately are challenged with how to carry their insights forward – how to get the
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Examining Your Business Through the Lens of Disruption: Four Easy Steps
At 20|20, many of our clients are either disruptors – leading change and pushing boundaries – or they’re being disrupted – working to uphold the traditional foundations of their business while fending off new-to-the-scene competition. When we realized this trend is industry and brand agnostic, we knew we needed to understand it better….particularly in the
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QualBoard 4.0 Enhancements: New Question Types, Video Capabilities and More
In these challenging times, we are all still working to find our new normal. And in order to keep insights on track, for many of our clients this means finding ways to conduct their research online. To keep pace with this need for more flexible and efficient research, our talented product development team has continued
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Guide to Digital Qualitative
Online and mobile qualitative research allow us to gain the rich, deep insights we expect from traditional qualitative, with some added benefits – including the ability to keep your research moving forward during these challenging times. If you are new to digital, or interested in learning the latest methods, we have put together a guide
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Culture of Innovation: 2020 GRIT Report
At 20|20, we are proud of the culture of innovation that we’ve built. Across our entire organization, we are always looking for new ways to advance our processes and technology. Our digital platforms are consistently leading the industry with new and innovative features. Our teams are constantly bringing up new ideas, both large and small,
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COVID-19 is forcing many to “step into the future,” right now. Will it stick?
Every day we see another article noting the massive amount of behavioral change happening because of COVID-19. And virtually every article ends by wondering which of these behavioral changes will be permanent, and which will fade when the Coronavirus threat finally abates. To us, it’s another example of quantitative data (in this case mass behavioral
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Reopening of 20|20 Facilities for Responsible Research
20|20 Markets are Now Open for In-Person Research We are excited to announce that our focus group facilities in Charlotte, Miami, and Nashville are once again open for business. Our team is here to consult on feasibility and approach on a project-by-project basis to ensure safe and effective study outcomes. For the safety of our
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QualBoard 4.0: Introducing Instant Machine Translation
While there is a lot of uncertainty in a post-pandemic world, one thing is clear – research needs to continue so we can stay connected to the voice of consumers. At 20|20, we are committed to making your research easier by continually enhancing our digital qualitative solutions. That’s why I am excited to share that
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Video Chat Enhancements
With the heavy demand for our technology solutions, the software development team has continued to update our QualBoard 4.0 platform to bring new features and functionality online to make your research easier. The most recent example of their hard work is the updates and improvements to our video chat feature. These enhancements allow you to gain deeper insights and
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12 Crucial Tips to Designing Smartphone Qualitative
Over the Shoulder, a division of 20|20 Research, has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked by clients to list the biggest tips and “watch-outs” that smartphone qual practitioners should bear in mind to make their jobs easier and their
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