QualBlog
CHILES-G: A Closer Look at Humble
As we recently shared, the team here at 20|20 is CHILES-G. This acronym represents our seven core values, and it’s part of what sets us apart in the industry. This week, we’re showcasing what we think it means to be Humble and why that matters. In a nutshell? There is no room for overinflated ego.
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20|20 Facilities: Your Single Point of Contact
Conducting research with multiple markets or methodologies? 20|20 Facilities has you covered. For more than 30 years, 20|20 has been a premier provider of focus group facilities and digital qualitative services. With facilities in Nashville, Charlotte, and Miami, we offer contemporary spaces for in-person research backed by cutting-edge technology, high-touch recruiting and full hospitality services.
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Curiosity might have killed the cat, but it makes for one heck of a researcher.
Ask any company what makes them different or unique, and 99% of the time, the answer will be people. And that’s undoubtedly true, especially in an industry like market research that relies heavily on professional services. But if you press most companies on WHAT makes their people so much better and WHY those people are
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Sonder: A Near Perfect Description of the Value of Lean Communities
A colleague I admire recently shared with me the concept of sonder. Sonder: The profound feeling of realizing that everyone, including strangers passed in the street, has a life as complex as one’s own, which they are constantly living despite one’s personal lack of awareness of it. The phrase – coined in 2012 by John
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20|20 Facilities: Need more out of in-person research?
For more than 30 years 20|20 has been a premier provider of focus group facilities and digital qualitative services. With facilities in Nashville, Charlotte, and Miami, we offer contemporary spaces for in-person research backed by cutting-edge technology, high-touch recruiting and full hospitality services. However, we know that in-person research needs often go beyond the confines
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QualBoard 4.0 from 20|20: Introducing QualLink
Introducing QualLink 4.0. Our all new QualLink 4.0 is the first API technology that seamlessly integrates quantitative and qualitative research. With QualLink, survey participants that meet your specified criteria are immediately transitioned into a moderated online discussion or other qualitative event in QualBoard 4.0, saving the time typically required for a recruit and allowing you
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Lean Communities: Disrupting Another False Dichotomy
We live in a world that can often feel so binary. More and more it feels like we must choose side A or side B. And while that might sometimes be true, there are also times we forget there’s a third option. In my daily interactions with clients, I often see the same situation unfold
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Innovation in MR: 2019 GRIT Report
The annual GRIT Report was just released, and we’re honored to see 20|20 again listed as one of the most innovative firms in research. I’m proud of our team, proud that the industry recognizes the hard work we do to continually push the envelope with our vast array of products, technologies, and research services. Over
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Top 5 Reasons to Bring Your Research to Charlotte
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a variety of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Charlotte, one of our three focus group facility locations. The Charlotte market represents the best of both southern charm and
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Decoding Disruption: Why Successful Brands Need to “Ride the Ripples”
Last year, we started a journey to decode the concept of disruption. Through this research series, we’ve explored how consumers perceive the trend, what they believe it means for them, and how it’s shaping expectations for brands (for a refresher on the findings from the consumer phase, you can click here). In our latest research
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