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Expanded Capabilities to Deliver Better Insights

Earlier this year we joined forces with Schlesinger Group, combining our 30+ years of experience and technology-focused thinking with the broad platform of data collection and research services that Schlesinger Group has created over their 50-year history. Alongside our digital qualitative capabilities, you can now take advantage of Schlesinger Group’s international facility network, vast qualitative and quantitative
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How COVID-19 is Driving a Huge Surge in Smartphone Ethnography

For the last six months, COVID-19 has shut down qual researchers’ ability to get out into people’s homes and capture a powerful, in-person ethnographic perspective on consumer behavior. But innovative insights seekers, brand strategists and product development teams are using smartphone ethnography to regain their ability to look into the worlds of their consumers and
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Guide to Digital Qualitative

Online and mobile qualitative research allow us to gain the rich, deep insights we expect from traditional qualitative, with some added benefits – including the ability to keep your research moving forward during these challenging times. If you are new to digital, or interested in learning the latest methods, we have put together a guide
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COVID-19 is forcing many to “step into the future,” right now. Will it stick?

Every day we see another article noting the massive amount of behavioral change happening because of COVID-19. And virtually every article ends by wondering which of these behavioral changes will be permanent, and which will fade when the Coronavirus threat finally abates. To us, it’s another example of quantitative data (in this case mass behavioral
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