QualBlog
Lean Communities: Disrupting Another False Dichotomy
We live in a world that can often feel so binary. More and more it feels like we must choose side A or side B. And while that might sometimes be true, there are also times we forget there’s a third option. In my daily interactions with clients, I often see the same situation unfold
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Innovation in MR: 2019 GRIT Report
The annual GRIT Report was just released, and we’re honored to see 20|20 again listed as one of the most innovative firms in research. I’m proud of our team, proud that the industry recognizes the hard work we do to continually push the envelope with our vast array of products, technologies, and research services. Over
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Top 5 Reasons to Bring Your Research to Charlotte
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a variety of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Charlotte, one of our three focus group facility locations. The Charlotte market represents the best of both southern charm and
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Decoding Disruption: Why Successful Brands Need to “Ride the Ripples”
Last year, we started a journey to decode the concept of disruption. Through this research series, we’ve explored how consumers perceive the trend, what they believe it means for them, and how it’s shaping expectations for brands (for a refresher on the findings from the consumer phase, you can click here). In our latest research
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QualBoard 4.0 from 20|20: Introducing Quick Poll
Introducing Quick Poll events in QualBoard 4.0. You already know the all new QualBoard offers Group Discussions, Individual Diaries, and Real-Time Video Chats. On top of that, we’ve just added the ability to conduct Quick Poll events. Quick Polls make it is easier than ever to manage long-term communities, hybrid research, and more all within a single
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Lean Communities: How It Works
Have you heard about our Lean Community solution? And the kinds of research challenges this approach can help you solve? No doubt this type of solution is necessary for the agile research needs of today’s brands. But how does it work? And why is 20|20 uniquely suited to offer this approach?
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QualBoard 4.0 from 20|20: An Inside Look
The team here at 20|20 has worked tirelessly to make sure our all-new QualBoard 4.0 platform is successful and meeting client’s needs. Just for fun, here are a few stats on how things are shaping up so far this year. Interested in learning more about QualBoard 4.0? Check out some of our resources. QualBoard 4.0
Read moreLean Communities: Building Insights Over Time
We recently introduced our new solution, Lean Communities. With a Lean Community, your panel grows over time, through the research you’re already doing – so you can avoid the costly up-front and high fixed expenses of a traditional research community while still gaining consistent access to the consumer narratives matter most. Engaging a right-sized group
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Do Traditional Communities Need to Evolve?
Digital insight communities are by now a well-established research method. Communities allow brands to tap audiences on demand, without the need to pause to recruit between research questions. But have traditional communities grown stale? Today, we’re hearing from more and more clients who are moving away from the standard, large-scale community. The high costs, combined
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Top 5 Reasons to Bring Your Research to Miami
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a variety of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Miami, one of our three focus group facility locations. The Miami market is the largest metropolitan areas in the Southeast,
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