QualBlog
Bringing the Heat: Insights Association Educational Forum
Our own Julia Eisenberg, who leads our Insights team, had the opportunity to attend The Insights Association Southwest Chapter Educational Forum last week in Texas. With a focus on hot topics like AI, this engaging event provided plenty of chances for researchers to connect with colleagues and build their knowledge of emerging trends and best
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More Profit, Longer Life: How Qualitative Research Optimizes the Product Life Cycle
Quality information is the key to successfully managing the product life cycle – there is simply no substitute if you want to create a long-term business. As we share in our latest infographic, qualitative research can help you optimize all phases of the product life cycle.
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Qualitative Research: A Data Fraud Solution
“Data fraud is $1 billion a year problem.” So said an executive from one of the leading sample providers during this year’s annual panel company confab, SampleCon. Practitioners commonly report that between 15% and 30% of their consumer sample consists of fraudulent data. The problem is growing and casting doubt on the reliability and validity
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Make Objectives Matter: The Importance of Setting an ROI Compass for Research
With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately, however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research with only loose ties to business objectives at best.
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Multiphase Research: Fit or Flop?
If more is better, research with multiple phases must deliver greater insights, right? Not necessarily. Whether it’s a fit or a flop depends entirely on the scope of the research objective and how the results will be used. If the goal of the research can be described in one sentence or less, and the
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The Disruption Litmus Test
As disruption continues to shift the market research industry, how do you identify this new generation of insights professionals? Our CEO Isaac Rogers created a litmus test to spot a “disruptive minded researcher.” In his latest LinkedIn article, he explains the three telltale markers of disruptors, and discusses further how the customer-centric, uncomplicated practices from
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The Second Generation of Innovation in MR, Courtesy of IIeX 2018
With the recent release of the GRIT Top 50 Most Innovative Suppliers report and the opportunity to attend the IIeX conference last week, our CEO Isaac Rogers explores in his latest post how innovation is evolving the current state of the insights industry, explaining that the second generation of innovation in MR has arrived. He
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20|20 Awarded US Patent for Blockchain Technology
Recently, 20|20 was awarded the US Patent 9,990,418 for establishing the system and method for creating an opinion and behavioral data economy. This revolutionary break-through will provide a new model for market research that creates a direct path between brands and consumers and has the power to completely transform the market research industry. The current
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Summary of The Insights Association Southeast Chapter Spring Event 2018
Our EVP of Business Development Mike Steinberg had the opportunity to attend and speak at The Insights Association SE Spring Conference last week in Atlanta, Georgia. According to his reflection, this engaging, knowledgeable and exciting event explored the current state of the market research industry and focused on two primary topics: innovation and key trends,
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What I Learned at the 2018 NEXT Conference
Earlier this month, I attended The Insights Association annual NEXT conference, which focused on future innovations in the market research industry and explored new paths to more impactful insights. Like most conferences, a few key trends surfaced, with one that was especially prominent. Many presentations and conversations revolved around a recurring hot topic in the
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