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Do Traditional Communities Need to Evolve?

Digital insight communities are by now a well-established research method. Communities allow brands to tap audiences on demand, without the need to pause to recruit between research questions. But have traditional communities grown stale? Today, we’re hearing from more and more clients who are moving away from the standard, large-scale community. The high costs, combined
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Game of Thrones: Emotion by the Minute

Game of Thrones is a cultural phenomenon, so we thought there was no better opportunity for a little research than the recent season premiere. While waiting for winter, we partnered with MindProber to do a live monitoring study of the first episode, leveraging our proprietary panel and their scalable biometrics data collection platform. Overall, the
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We Remember Stories

Years ago, I learned a tough, but important, life lesson about what sticks with us. I was working at a tech company with a CEO who was a harsh critic and difficult to appease, but who was also wickedly smart and usually spot-on with his analysis of a situation.  Our team was launching a new
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