QualBlog
Two Takeaways from the Insights Association CRC
How can data analytics and primary research play nicely together? Jim Bryson, President Several presentations at last week’s CRC event focused on the growing role data analytics plays in the decision support function of corporations. However, in many organizations, the data analytics function has developed separately from the research function, and the two have difficulty
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Decoding Disruption: Consumers Expect Customization and Risk
A disruption isn’t an improvement or advancement, but a radically different approach to a consumer need. – Female, 22-35 We can all think of at least a few business buzzwords we use without even thinking, whether we’re rattling them off during meetings or chatting with a colleague over lunch. Sometimes we use them and hear
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Oreo Cookie Throwdown: Which Summer Flavor Dunks the Competition?
20|20 is a stone cold group of research geeks. When we see a question that needs asking and could benefit from solid qualitative data, we take it upon ourselves to do just that. So, as summer winds down, we wanted to share the findings of some exhaustive research we undertook to settle a critical question
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20|20 Service Week: Changing our Corner of the World
A little girl stood on a beach covered with stranded and dying starfish. As she tossed one at a time into the ocean, an older man approached her and asked, “Little girl, why are you throwing those starfish back into the sea? You know you can’t save all of them.” The little girl answered, “I
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Qualitative Research and the Product Life Cycle
As we shared in our recent infographic, qualitative research is a critical component of the product life cycle. Better information ensures the benefits delivered by the product are those demanded by the market and supports the innovation and communication needed to ensure the product stays fresh and top of mind. In this post we explore
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Bringing the Heat: Insights Association Educational Forum
Our own Julia Eisenberg, who leads our Insights team, had the opportunity to attend The Insights Association Southwest Chapter Educational Forum last week in Texas. With a focus on hot topics like AI, this engaging event provided plenty of chances for researchers to connect with colleagues and build their knowledge of emerging trends and best
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More Profit, Longer Life: How Qualitative Research Optimizes the Product Life Cycle
Quality information is the key to successfully managing the product life cycle – there is simply no substitute if you want to create a long-term business. As we share in our latest infographic, qualitative research can help you optimize all phases of the product life cycle.
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Qualitative Research: A Data Fraud Solution
“Data fraud is $1 billion a year problem.” So said an executive from one of the leading sample providers during this year’s annual panel company confab, SampleCon. Practitioners commonly report that between 15% and 30% of their consumer sample consists of fraudulent data. The problem is growing and casting doubt on the reliability and validity
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Make Objectives Matter: The Importance of Setting an ROI Compass for Research
With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately, however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research with only loose ties to business objectives at best.
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Multiphase Research: Fit or Flop?
If more is better, research with multiple phases must deliver greater insights, right? Not necessarily. Whether it’s a fit or a flop depends entirely on the scope of the research objective and how the results will be used. If the goal of the research can be described in one sentence or less, and the
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