QualBlog
Do Traditional Communities Need to Evolve?
Digital insight communities are by now a well-established research method. Communities allow brands to tap audiences on demand, without the need to pause to recruit between research questions. But have traditional communities grown stale? Today, we’re hearing from more and more clients who are moving away from the standard, large-scale community. The high costs, combined
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Top 5 Reasons to Bring Your Research to Miami
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a variety of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Miami, one of our three focus group facility locations. The Miami market is the largest metropolitan areas in the Southeast,
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Texas BBQ, The Power of Accessibility, and Gloria Estefan
Several members of our team had the opportunity to attend the IIeX conference last week in Austin, Texas. Among them was Katie White, who shared her take on the experience – from the food and friendship to the accessibility of research and the impact of a toe-tapping tune.
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Game of Thrones: Emotion by the Minute
Game of Thrones is a cultural phenomenon, so we thought there was no better opportunity for a little research than the recent season premiere. While waiting for winter, we partnered with MindProber to do a live monitoring study of the first episode, leveraging our proprietary panel and their scalable biometrics data collection platform. Overall, the
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QualBoard 4.0: Video Capabilities
The 20|20 team has been hard at work over the last three years on a ground-up reinvention of our signature platform, one that promises to deliver stronger consumer connections and richer, more impactful insights for you and your clients. Built with modern research in mind, QualBoard 4.0 takes full advantage of video to get you
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20|20 Insights: The Stories Beyond the Data
Rolling out new, premium packaging with confidence. Refreshing a well-known logo to attract a younger base of donors and volunteers. Choosing the right ad to showcase new original programming and drive subscriptions and increased viewership. These are problems we solve daily for clients – clients who trust us to be sure they are not missing
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Top 5 Reasons to Bring Your Research to Nashville
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a host of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Nashville, one of our three focus group facility locations across the Southeast. The Nashville market is red hot and rapidly
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QualBoard 4.0: Flexibility in Your Research
At 20|20, we believe it is essential to listen to our client’s needs. Even though we only recently launched the ground-up reinvention of the QualBoard platform, we are already improving it, taking your feedback and putting it into action. Our most recent example of innovation is the addition of new question types to enhance both
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Reflections on The Quirks Event
This week I had the privilege of attending and speaking at my first Quirk’s Event! It was so refreshing to be around people who know exactly what I do and the language I speak. I had way too much fun during my time in Brooklyn geeking out with fellow researchers over data visualization and NPS
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We Remember Stories
Years ago, I learned a tough, but important, life lesson about what sticks with us. I was working at a tech company with a CEO who was a harsh critic and difficult to appease, but who was also wickedly smart and usually spot-on with his analysis of a situation. Our team was launching a new
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