QualBlog
Seven Frequently Asked Questions Regarding Research in the Age of Coronavirus
With COVID-19 disrupting day-to-day lives, we are all adjusting to a new normal. And that includes researchers looking for ways to keep their insights moving forward – figuring out how to transition to digital approaches, thinking creatively about needs and objectives, and much more. We understand that this situation brings lots of unknowns. So we’ve
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Migrating to Digital Research
It’s not an exaggeration to say that these are challenging times, both personally and professionally, as we look to navigate the Coronavirus pandemic. Through it all, 20|20 remains steadfast in our commitment to providing you with options to keep your insights moving forward. We continue to invest in resources and support to help you quickly
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The Quirks Event 2020: Back to Basics
Last week I had the pleasure of attending the Quirks Event in Brooklyn. This conference always presents a great opportunity to network and engage with clients and partners, as well as to attend sessions and hear more about the ways brands are approaching their research challenges. As I reflect back on my learnings from this
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Travel Restrictions: Time for a Digital Backup Plan?
Our team spent much of this week at the Quirks Event in Brooklyn. Of course the conference delivered the usual great learnings, networking, and invaluable case studies. But more than that, it became clear that recent global events could soon shift research as we know it. I’m talking of course about COVID-19 – the Coronavirus.
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More Profit, Longer Life
Information is the ‘secret sauce’ of successfully managing the product lifecycle. There is simply no substitute if you want to create a long-term business. And the ROI on information can be the difference between product success and failure. In developing a new product, the goal is to make sure the benefits delivered are those demanded
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Writing the Ideal Screener
All great insights stem from the same first step – recruiting the right people. To ensure you engage with the right audience and the highest quality respondents, it is imperative to develop a strong screener. Whether we recruit from our own panel, a client list, social media, or even a combination of sources, using a
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Digital Qualitative Concept Testing with QualLaborate
Your clients need feedback around new product ideas, advertising, design concepts and more. So we’ve made it easier than ever to deliver. We’ve added our concept evaluation tool, QualLaborate, to our QualBoard platform to address objectives just like these. The tool allows you to uniquely capture a respondent’s first impressions on your concept before going
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QualBoard 4.0: Video Enhancements
There’s no question that video delivers powerful insight for you and your clients. That’s why the team at 20|20 has recently made significant enhancements to our video capabilities, so you can increase the flexibility and depth of your research, all within one platform. Searchable Machine Transcription Managing video just got easier with searchable machine
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QualBoard 4.0: One Year Later
It was around this time last year we announced that QualBoard 4.0 was publicly available, and what a year it has been! With the platform, we wanted to deliver a new and improved insights experience for you and provide ultimate flexibility. While we were proud of the product we had then, we knew there was
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QualBoard vs Over the Shoulder? How About Both?
Why would 20|20, famous for pioneering digital tools like QualBoard, buy a smartphone qual platform? To answer the question, you need to have a sense of how digital qualitative research is shaping up as we enter a new decade. The 25-year growth in online qualitative has been remarkable. There’s been a consistent flurry of online
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