QualBlog
20|20 Stories: Right Approach, Right Story
A client and good friend recently asked me, earnestly, “Does the research method really matter?” I was speechless, incredulous, stunned. “Of course it matters!” I managed to sputter. “But if you’re talking to consumers, you’re talking to consumers – why focus on how? Shouldn’t we care more about what we hear?” he asked. I thought
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Today’s Hybrid Research: It Might Not Mean What You Think It Means
Researchers have conducted hybrid research since someone first added an open-ended question to a quantitative survey. It’s a tried and true, almost traditional way of doing research. But as consumers, data and methods evolve, so does hybrid. In fact, as researchers engage in a never-ending battle to support their brand’s quest for share of mind
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Hybrid Research: Your 4th Quarter Solution
It’s definitely starting to feel like Fall. While the weather here in Nashville is not exactly cooperating, all other indicators are alive and well. Leaves are beginning to drop, school is back in full swing, and pumpkin spice has once again taken over our lives. This of course also means college football is back, and
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Benefits to Investing in ResearchOps Automation
We’re excited to help MRWeb mark their 21st anniversary with their special feature around online communities. As part of their celebrations, our CEO Isaac Rogers appeared on the HappyMR podcast. The wide-ranging conversation covered everything from cattle ranching to blockchain technology and lean communities to QualBoard. Not to mention a little bit about personal mottos
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Courageously Persistent
Over the last several weeks, we’ve been sharing details about our seven core company values, which we affectionately call CHILES-G. Today we’ve reached the G, Gritty, which might just be my favorite. The official definition of gritty is “courageously persistent,” which kind of sums it up nicely. For 20|20, it means not backing down from
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Grow with 20|20 Lean Communities
At 20|20, we understand the need for flexibility within your research. With our nimble Lean Community, your panel grows over time, through the research you’re already doing. But how do Lean Communities compare to traditional research communities? Check out how you can grow your research with Lean Communities and how this agile method can improve
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20|20 Granted Virtual Reality Patent
Have you ever spent ten minutes scouring the shelves of the grocery store looking for a specific product, only to discover it was directly in front of you the whole time? I strongly believe I am the world’s best at this. If they gave out medals for overlooking organic tomato paste or my wife’s favorite
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20|20 Service Week: Just Be Helpful
Just be helpful. Today is the last day of 20|20’s annual Service Week. We launched Service Week five years ago because we are resolute about service here at 20|20. In fact, “service-oriented” is one of our seven Core Values that truly speak to who 20|20 is as a company and what we look for in
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The Power of Giving Back
Today marks the start of one of our favorite traditions here at 20|20 – our annual Service Week. It started five years ago with our Nashville office sending groups out to volunteer at nonprofits in the community. From there, it’s grown to include our offices in Charlotte, Miami and Denver, and even some of our
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Lean Communities in Action
Our new solution, Lean Communities, is already yielding great results for clients through its iterative approach. The move from traditional, “disposable” insights projects to digital, integrated community learning has been delivering so much valuable data to our clients that they are able to inform decisions like never before. With a Lean Community, your panel grows
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