QualBlog
Multi-Source Recruiting: Rethinking What’s Possible for Qualitative Research
Maybe four to five times a year I go to universities to speak on the topic of “consumer insights.” The students seem to follow along as I describe a typical project lifecycle, but one topic always gets about half the class to raise an eyebrow. The question is always the same: “Why is qualitative recruiting
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Here We GROW Again
Here we GROW again! Our suite of digital qualitative solutions is expanding again. Stay tuned to find out more.
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QualBoard 4.0: Four Ways to Save Time in Q4
At 20|20 we understand the need for faster, more flexible research–it’s why we built QualBoard 4.0. With fourth quarter in full swing, we wanted to offer up a few simple ways you can save time and increase efficiency with your next QualBoard 4.0 project. Here are four strategies to make the most of your time
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Want to Appreciate the Research Industry?
Want to appreciate the research industry? Attend an event OUTSIDE our industry. I’m just heading back from a speaking event in Orlando, where I presented to the PDMA annual conference. This is the annual gathering of Product Development and Management professionals – the folks who are responsible for creating all the new products and services
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Corporate Researchers Conference: Earning a Seat at the Table
“I want Insights to have a seat at the table.” We hear this a lot from our clients, as they strive to stay ahead of the trends disrupting their industries, keep pace with shifting consumer expectations and bring value to their brands. One of the keynote speakers at this year’s Insights Association Corporate Researchers Conference
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20|20 Stories: Right Approach, Right Story
A client and good friend recently asked me, earnestly, “Does the research method really matter?” I was speechless, incredulous, stunned. “Of course it matters!” I managed to sputter. “But if you’re talking to consumers, you’re talking to consumers – why focus on how? Shouldn’t we care more about what we hear?” he asked. I thought
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Today’s Hybrid Research: It Might Not Mean What You Think It Means
Researchers have conducted hybrid research since someone first added an open-ended question to a quantitative survey. It’s a tried and true, almost traditional way of doing research. But as consumers, data and methods evolve, so does hybrid. In fact, as researchers engage in a never-ending battle to support their brand’s quest for share of mind
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Hybrid Research: Your 4th Quarter Solution
It’s definitely starting to feel like Fall. While the weather here in Nashville is not exactly cooperating, all other indicators are alive and well. Leaves are beginning to drop, school is back in full swing, and pumpkin spice has once again taken over our lives. This of course also means college football is back, and
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Benefits to Investing in ResearchOps Automation
We’re excited to help MRWeb mark their 21st anniversary with their special feature around online communities. As part of their celebrations, our CEO Isaac Rogers appeared on the HappyMR podcast. The wide-ranging conversation covered everything from cattle ranching to blockchain technology and lean communities to QualBoard. Not to mention a little bit about personal mottos
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Courageously Persistent
Over the last several weeks, we’ve been sharing details about our seven core company values, which we affectionately call CHILES-G. Today we’ve reached the G, Gritty, which might just be my favorite. The official definition of gritty is “courageously persistent,” which kind of sums it up nicely. For 20|20, it means not backing down from
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