QualBlog
Lean Communities: How It Works
Have you heard about our Lean Community solution? And the kinds of research challenges this approach can help you solve? No doubt this type of solution is necessary for the agile research needs of today’s brands. But how does it work? And why is 20|20 uniquely suited to offer this approach?
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QualBoard 4.0 from 20|20: An Inside Look
The team here at 20|20 has worked tirelessly to make sure our all-new QualBoard 4.0 platform is successful and meeting client’s needs. Just for fun, here are a few stats on how things are shaping up so far this year. Interested in learning more about QualBoard 4.0? Check out some of our resources. QualBoard 4.0
Read moreLean Communities: Building Insights Over Time
We recently introduced our new solution, Lean Communities. With a Lean Community, your panel grows over time, through the research you’re already doing – so you can avoid the costly up-front and high fixed expenses of a traditional research community while still gaining consistent access to the consumer narratives matter most. Engaging a right-sized group
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Do Traditional Communities Need to Evolve?
Digital insight communities are by now a well-established research method. Communities allow brands to tap audiences on demand, without the need to pause to recruit between research questions. But have traditional communities grown stale? Today, we’re hearing from more and more clients who are moving away from the standard, large-scale community. The high costs, combined
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Top 5 Reasons to Bring Your Research to Miami
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a variety of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Miami, one of our three focus group facility locations. The Miami market is the largest metropolitan areas in the Southeast,
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Texas BBQ, The Power of Accessibility, and Gloria Estefan
Several members of our team had the opportunity to attend the IIeX conference last week in Austin, Texas. Among them was Katie White, who shared her take on the experience – from the food and friendship to the accessibility of research and the impact of a toe-tapping tune.
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Game of Thrones: Emotion by the Minute
Game of Thrones is a cultural phenomenon, so we thought there was no better opportunity for a little research than the recent season premiere. While waiting for winter, we partnered with MindProber to do a live monitoring study of the first episode, leveraging our proprietary panel and their scalable biometrics data collection platform. Overall, the
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QualBoard 4.0: Video Capabilities
The 20|20 team has been hard at work over the last three years on a ground-up reinvention of our signature platform, one that promises to deliver stronger consumer connections and richer, more impactful insights for you and your clients. Built with modern research in mind, QualBoard 4.0 takes full advantage of video to get you
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20|20 Insights: The Stories Beyond the Data
Rolling out new, premium packaging with confidence. Refreshing a well-known logo to attract a younger base of donors and volunteers. Choosing the right ad to showcase new original programming and drive subscriptions and increased viewership. These are problems we solve daily for clients – clients who trust us to be sure they are not missing
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Top 5 Reasons to Bring Your Research to Nashville
You may know 20|20 for technology solutions, in-person research, nationwide recruiting or a host of other services. Regardless of how you’ve worked with us in the past, we wanted to take a moment to spotlight Nashville, one of our three focus group facility locations across the Southeast. The Nashville market is red hot and rapidly
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