QualBlog
Decoding Disruption: Consumers Give Brands Permission to be Disruptive
In the first phase of our research series Decoding Disruption, we’ve been exploring how consumers perceive the trend and what they believe it means for them (for a refresher on the findings we’ve released so far, you can click here and here). Now our full analysis of consumers’ responses is complete, and we’re excited to
Read more
Q&A: AI and Automation Changes Ahead for the MR Ecosystem
Last month at the Insights Association’s Leadership Conference, I had the pleasure of sharing the stage with some of our industry’s most influential innovators, taking part in a panel discussion on changes in the MR ecosystem. We talked mostly about artificial intelligence and automation, two forces that I believe are heralding a new era in
Read more
Have You Launched Your Mars Mission? Reflections on the 2018 Insights Leadership Conference
Our own Isaac Rogers had the opportunity to attend The Insights Association Leadership Conference last week in San Diego. While the event covered a range of hot topics in the industry, including candid discussions on challenges and opportunities facing insights organizations, it was an inspirational presentation from a NASA project manager that really piqued Isaac’s
Read more
Is Your Brand Keeping Pace with Consumer Preference?
In our latest research series, we’re tackling the topic of disruption. Namely, what it means to consumers and in turn what their perceptions of the trend mean to us as researchers, brands and marketers. Using text analytics to understand the nuance of the responses, it’s clear that consumers embrace disruption as something that will deliver
Read more
Candy Corn: Trick or Treat?
Around the 20|20 offices, there are a few topics our team debates time and time again. Is pineapple an acceptable pizza topping? Is Die Hard a Christmas movie? And this time of year, it’s always about candy corn – our team is quite divided on whether the colorful confection is a trick or a treat. Being researchers,
Read more
Two Takeaways from the Insights Association CRC
How can data analytics and primary research play nicely together? Jim Bryson, President Several presentations at last week’s CRC event focused on the growing role data analytics plays in the decision support function of corporations. However, in many organizations, the data analytics function has developed separately from the research function, and the two have difficulty
Read more
Decoding Disruption: Consumers Expect Customization and Risk
A disruption isn’t an improvement or advancement, but a radically different approach to a consumer need. – Female, 22-35 We can all think of at least a few business buzzwords we use without even thinking, whether we’re rattling them off during meetings or chatting with a colleague over lunch. Sometimes we use them and hear
Read more
Oreo Cookie Throwdown: Which Summer Flavor Dunks the Competition?
20|20 is a stone cold group of research geeks. When we see a question that needs asking and could benefit from solid qualitative data, we take it upon ourselves to do just that. So, as summer winds down, we wanted to share the findings of some exhaustive research we undertook to settle a critical question
Read more
20|20 Service Week: Changing our Corner of the World
A little girl stood on a beach covered with stranded and dying starfish. As she tossed one at a time into the ocean, an older man approached her and asked, “Little girl, why are you throwing those starfish back into the sea? You know you can’t save all of them.” The little girl answered, “I
Read more
Qualitative Research and the Product Life Cycle
As we shared in our recent infographic, qualitative research is a critical component of the product life cycle. Better information ensures the benefits delivered by the product are those demanded by the market and supports the innovation and communication needed to ensure the product stays fresh and top of mind. In this post we explore
Read more