QualBlog
Valentine’s Day: Can’t Live With It, Can’t Live Without It
From time to time, our team likes to have a little fun with some hard-hitting research of our own (see this and this). With Valentine’s Day upon us, we took opportunity to answer another burning question that is oft debated by our staff….is this holiday one that is real and meaningful or simply a commercial racket?
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Reflections on the MREF Trip to Haiti: Plenty Meets Poverty
Last month, 26 market researchers from the U.S. and Europe traveled to Haiti as part of a trip sponsored by the Marketing Research Education Foundation (MREF). 20|20 was honored to have four of our team members among this group – Nicole Brandt, Jim Bryson, Aimee Carte, and Katie Greene – and each walked away with
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A Closer Look: The Time-Saving Automation and AI of QualBoard 4.0
We’ve been hard at work for more than three years on a ground-up reinvention of the QualBoard platform, one that promises to deliver a new and improved insights experience for you. Built for modern digital research, QualBoard 4.0 takes advantage of cutting-edge automation and the latest in AI, giving researchers more time to focus on
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Consumer Insights: The Year Ahead
For over thirty years, 20|20 has helped researchers connect brands with their consumers and in the process, give these consumers a voice and an opportunity to share their stories. Along the way, we’ve been witness to many evolutionary trends in the landscape of consumer insights, from the early days of online panels and surveys to
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Introducing QualBoard 4.0
Last week we promised something big was on the horizon. And here it is. The team at 20|20 is thrilled to announce the launch of the next phase of QualBoard version 4.0. The all-new platform includes expanded capabilities for individual diaries, group discussions, long-term communities and more. We’ve been hard at work for more than
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We’re Turning It Up To 11
It’s coming. Next week, we’re turning the volume on digital research up to 11. Our team has been hard at work on the next generation of online qualitative solutions, and we’ll be making a major announcement on January 15. Just can’t wait until then to learn more? Drop us a line and request your personalized
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Decoding Disruption: Consumers Give Brands Permission to be Disruptive
In the first phase of our research series Decoding Disruption, we’ve been exploring how consumers perceive the trend and what they believe it means for them (for a refresher on the findings we’ve released so far, you can click here and here). Now our full analysis of consumers’ responses is complete, and we’re excited to
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Q&A: AI and Automation Changes Ahead for the MR Ecosystem
Last month at the Insights Association’s Leadership Conference, I had the pleasure of sharing the stage with some of our industry’s most influential innovators, taking part in a panel discussion on changes in the MR ecosystem. We talked mostly about artificial intelligence and automation, two forces that I believe are heralding a new era in
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Have You Launched Your Mars Mission? Reflections on the 2018 Insights Leadership Conference
Our own Isaac Rogers had the opportunity to attend The Insights Association Leadership Conference last week in San Diego. While the event covered a range of hot topics in the industry, including candid discussions on challenges and opportunities facing insights organizations, it was an inspirational presentation from a NASA project manager that really piqued Isaac’s
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Is Your Brand Keeping Pace with Consumer Preference?
In our latest research series, we’re tackling the topic of disruption. Namely, what it means to consumers and in turn what their perceptions of the trend mean to us as researchers, brands and marketers. Using text analytics to understand the nuance of the responses, it’s clear that consumers embrace disruption as something that will deliver
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