QualBlog
How COVID-19 is Driving a Huge Surge in Smartphone Ethnography
For the last year, COVID-19 has shut down qual researchers’ ability to get out into people’s homes and capture a powerful, in-person ethnographic perspective on consumer behavior. But innovative insights seekers, brand strategists and product development teams are using smartphone ethnography to regain their ability to look into the worlds of their consumers and get
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Four Keys to Online Qualitative Success
Now more than ever, researchers are looking to online qualitative methods to address their research needs. So we brought together our team of researchers with decades of experience in online qualitative to compare notes and boil down the best of their knowledge into a list of four crucial best practices. As you look to maximize
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Expanded Capabilities to Deliver Better Insights
Last year we joined forces with Schlesinger Group, combining our 30+ years of experience and technology-focused thinking with the broad platform of data collection and research services that Schlesinger Group has created over their 50-year history. Alongside our digital qualitative capabilities, you can now take advantage of Schlesinger Group’s international facility network, vast qualitative and
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Lean Communities: Disrupting Another False Dichotomy
We live in a world that can often feel so binary. More and more it feels like we must choose side A or side B. And while that might sometimes be true, there are also times we forget there’s a third option. In my daily interactions with clients, I often see the same situation unfold
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Multiple Research Objectives. One Platform.
Over the past several months, we’ve been working hard to expand your ability to conduct qualitative research online. Here’s a quick rundown of some of the latest enhancements to QualBoard and particularly the Video Chat event type. When you combine Video Chats with Group Discussions, Diaries or Quick Polls, you can seamlessly blend both asynchronous
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Introducing QualMeeting for Remote Usability
We are excited to introduce you to our new online usability research capabilities, which allow you to address more research objectives with digital, real-time insights. QualMeeting Remote Usability, powered by IVP Research Labs, is an online solution that allows you to conduct one-on-one usability interviews remotely from the comfort of your home or office. With
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Meaningful Insights In a World of Constraints
No doubt the COVID-19 pandemic has had sweeping effects on many aspects of life – where (and how) we work, where (and how) children learn, how we as consumers behave. With no end in sight, many clients I’ve spoken with lately are challenged with how to carry their insights forward – how to get the
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Examining Your Business Through the Lens of Disruption: Four Easy Steps
At 20|20, many of our clients are either disruptors – leading change and pushing boundaries – or they’re being disrupted – working to uphold the traditional foundations of their business while fending off new-to-the-scene competition. When we realized this trend is industry and brand agnostic, we knew we needed to understand it better….particularly in the
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QualBoard 4.0 Enhancements: New Question Types, Video Capabilities and More
In these challenging times, we are all still working to find our new normal. And in order to keep insights on track, for many of our clients this means finding ways to conduct their research online. To keep pace with this need for more flexible and efficient research, our talented product development team has continued
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Guide to Digital Qualitative
Online and mobile qualitative research allow us to gain the rich, deep insights we expect from traditional qualitative, with some added benefits – including the ability to keep your research moving forward during these challenging times. If you are new to digital, or interested in learning the latest methods, we have put together a guide
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