QualBlog
Lean Communities: Disrupting Another False Dichotomy
We live in a world that can often feel so binary. More and more it feels like we must choose side A or side B. And while that might sometimes be true, there are also times we forget there’s a third option. In my daily interactions with clients, I often see the same situation unfold
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Multiple Research Objectives. One Platform.
Over the past several months, we’ve been working hard to expand your ability to conduct qualitative research online. Here’s a quick rundown of some of the latest enhancements to QualBoard and particularly the Video Chat event type. When you combine Video Chats with Group Discussions, Diaries or Quick Polls, you can seamlessly blend both asynchronous
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Introducing QualMeeting for Remote Usability
We are excited to introduce you to our new online usability research capabilities, which allow you to address more research objectives with digital, real-time insights. QualMeeting Remote Usability, powered by IVP Research Labs, is an online solution that allows you to conduct one-on-one usability interviews remotely from the comfort of your home or office. With
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How COVID-19 is Driving a Huge Surge in Smartphone Ethnography
For the last six months, COVID-19 has shut down qual researchers’ ability to get out into people’s homes and capture a powerful, in-person ethnographic perspective on consumer behavior. But innovative insights seekers, brand strategists and product development teams are using smartphone ethnography to regain their ability to look into the worlds of their consumers and
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Meaningful Insights In a World of Constraints
No doubt the COVID-19 pandemic has had sweeping effects on many aspects of life – where (and how) we work, where (and how) children learn, how we as consumers behave. With no end in sight, many clients I’ve spoken with lately are challenged with how to carry their insights forward – how to get the
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Examining Your Business Through the Lens of Disruption: Four Easy Steps
At 20|20, many of our clients are either disruptors – leading change and pushing boundaries – or they’re being disrupted – working to uphold the traditional foundations of their business while fending off new-to-the-scene competition. When we realized this trend is industry and brand agnostic, we knew we needed to understand it better….particularly in the
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QualBoard 4.0 Enhancements: New Question Types, Video Capabilities and More
In these challenging times, we are all still working to find our new normal. And in order to keep insights on track, for many of our clients this means finding ways to conduct their research online. To keep pace with this need for more flexible and efficient research, our talented product development team has continued
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Guide to Digital Qualitative
Online and mobile qualitative research allow us to gain the rich, deep insights we expect from traditional qualitative, with some added benefits – including the ability to keep your research moving forward during these challenging times. If you are new to digital, or interested in learning the latest methods, we have put together a guide
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Culture of Innovation: 2020 GRIT Report
At 20|20, we are proud of the culture of innovation that we’ve built. Across our entire organization, we are always looking for new ways to advance our processes and technology. Our digital platforms are consistently leading the industry with new and innovative features. Our teams are constantly bringing up new ideas, both large and small,
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COVID-19 is forcing many to “step into the future,” right now. Will it stick?
Every day we see another article noting the massive amount of behavioral change happening because of COVID-19. And virtually every article ends by wondering which of these behavioral changes will be permanent, and which will fade when the Coronavirus threat finally abates. To us, it’s another example of quantitative data (in this case mass behavioral
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