QualBlog
A Year of Ripple Effects
It’s been one year since 20|20 first developed our model for identifying and capitalizing on disruptive trends. We call it the 5 Ripples of Disruption. Ripples are small, incremental adjustments that every brand, regardless of product, service or industry, can build upon for growth. We had no idea we’d still be talking about the ripples
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It's Too Soon To Talk "New Normal"
Reading my LinkedIn feed lately, it seems as if the insights industry is desperately trying to figure out what the “new normal” looks like in a post-COVID-19 world. It’s not surprising. After virtually every big societal event, our industry has raced to define the “new normal” and make recommendations to clients on how to be
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Insights from Consumers Dealing with COVID-19: The New “Surreality”
“I went out the school door. Things were worse than before. I couldn’t believe it. Ten wacky things more.” — Wacky Wednesday, Theodor Seuss Geisel The quote above was used by a consumer to describe their feelings about COVID-19 and the current situation. This feedback was shared as part of 20|20’s Qualitative Omnibus Lean Community.
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Digital Qualitative Security
With many homebound to reduce the spread of Coronavirus, Zoom has become a popular video conferencing tool to keep businesses and communities connected. With this surge in popularity, questions around security and prevention of unwanted guests or “Zoombombing” have started to arise in the news and market research industry. At 20|20, we have security measures
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Consumers Dealing with COVID-19: "Shattered, But Frozen in Place"
“Shattered, but frozen in place” There is no doubt that COVID-19 has shaken up consumer behavior and altered norms. With several weeks of social distancing now behind us, in our latest video chat we explore ways to effectively research the coronavirus and its impact – how brands can get a feel for the way it’s
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Seven Frequently Asked Questions Regarding Research in the Age of Coronavirus
With COVID-19 disrupting day-to-day lives, we are all adjusting to a new normal. And that includes researchers looking for ways to keep their insights moving forward – figuring out how to transition to digital approaches, thinking creatively about needs and objectives, and much more. We understand that this situation brings lots of unknowns. So we’ve
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Migrating to Digital Research
It’s not an exaggeration to say that these are challenging times, both personally and professionally, as we look to navigate the Coronavirus pandemic. Through it all, 20|20 remains steadfast in our commitment to providing you with options to keep your insights moving forward. We continue to invest in resources and support to help you quickly
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The Quirks Event 2020: Back to Basics
Last week I had the pleasure of attending the Quirks Event in Brooklyn. This conference always presents a great opportunity to network and engage with clients and partners, as well as to attend sessions and hear more about the ways brands are approaching their research challenges. As I reflect back on my learnings from this
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Travel Restrictions: Time for a Digital Backup Plan?
Our team spent much of this week at the Quirks Event in Brooklyn. Of course the conference delivered the usual great learnings, networking, and invaluable case studies. But more than that, it became clear that recent global events could soon shift research as we know it. I’m talking of course about COVID-19 – the Coronavirus.
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More Profit, Longer Life
Information is the ‘secret sauce’ of successfully managing the product lifecycle. There is simply no substitute if you want to create a long-term business. And the ROI on information can be the difference between product success and failure. In developing a new product, the goal is to make sure the benefits delivered are those demanded
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