Sometimes, the best reading is simple reading that makes you think.
Last week, I attended the AQR/QRCA World Qualitative Conference in Budapest, Hungary (a fabulous city by the way). The Twitter feed (#aqr/qrca)was very active. Here is a collection of tweets. Maybe one or more will stimulate a thought that will change your day.
Relish Research @relishresearch May 2
Interesting to use the word respondent. We only say participant now to see them more as an involved part of the process. #aqrqrca
Jim Bryson @JimBrysonTN May 2
Peter Totman “you owe it to your client to focus on the respondents” not the back room #aqrqrca #mrx
Saros Research @Sarosresearch May 2
Research participants always know if mod’s attention and concern is more directed at the people behind than in front of them #aqrqrca
Schlesinger Assoc @SchlesConnect May 2
MR doesn’t exist without a positive relationship with willing respondents – love that day 2 is focusing on this ! – JS #aqrqrca
@Mike Karchner: “look at research from the respondents’ perspective…They’re customers.” Scary concept! #aqrqrca pic.twitter.com/TJ5t7X1Lqb
Nikki Lavoie @mindsparklab May 2
“QRCs are the guardians of the process and protectors of respondents.” #aqrqrca #mrx
SusanAbbott @SusanAbbott May 2
100% agree @travelbug321: Participant not respondent! I have been arguing this for years. Thank you @relishresearch #aqrqrca
Peter Lovett @peterslovett May 2
Rules of behaviour are determined by collective family network not by desire for individuality in India. Don’t lose face @rbonala #aqrqrca
Relish Research @relishresearch 34h
Millennials have high brand engagement and literacy. They’ve grown up with a backdrop of doom and gloom. But entrepreneurial too #aqrqrca
Peter Lovett @peterslovett 34h
#aqrqrca brands are making a mess in digital and social media. Millennials spend huge time on social but block brands pic.twitter.com/vbYNQ5GZYU
Relish Research @relishresearch 34h
Millennials are adept at dodging the brand bullets thrown at them. Blocking some, ignoring others. Brands are annoying. #aqrqrca
Relish Research @relishresearch 33h
Ask not what your status or tweets can do for you, but what they can do for others. If it’s all about you, it’s annoying. #aqrqrca
Dotti Toellner @DottiToellner 33h
Brands are placing to much attention on being seen and too little on being loved kat slater @firefishltd #aqrqrca
Schlesinger Assoc @SchlesConnect 33h
Accelerate pace of technology and new ways to reach people in MR – millenials and Ikids aren’t even using email anymore. #aqrqrca
Saros Research @Sarosresearch 33h
RT @rbonala: #aqrqrca millenials – ..don’t believe the focus group is dead for this cohort.They do crave company <- YES! Agreed
#AQRQRCA We’ll always be adopting new, different media as people use it. But we can never do wothout face-to-face conversations
now research @knowresearch 32h
“People have got into the habit of not concentrating” so we need to do things differently. Anna Goraczka & Michal Protasiuk #AQRQRCA
Dotti Toellner @DottiToellner 31h
A game needs rules… and restrictions (of a game) make people think better susan fader #aqrqrca
