Research Industry Defines Online Terminology

The Association Collaborative Effort (ACE) is an initiative by research industry associations (AMA, ARF, CASRO, ESOMAR, MRA, and the MRIA) to address the industry issues surrounding online research and panel use.  The official purpose is:  to ensure that all online and panel researchers and users, no matter the industry segment or the association affiliation, share a set of understood and accepted process and performance guidelines.

Today, ACE announced that it has completed its first assignment: to create definitions of online terms so that the industry will have a common basis for discussing online research.  They have made these terms available on a nifty ACE website

Look for more work from ACE as the industry wraps its collective arms around the growing online research segment.

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