Primer for Qual End Users

The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to:

  • Enhance the learning of backroom viewers, thereby maximizing the value of the research
  • Preempt the risk of making potentially costly viewing and/or listening errors
  • Provide QRCA members with a solid business-building tool.

QRCA has given me permission to post this in the hope that it might be helpful to you and/or your clients.  You can access this document at:

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