There has been a lot of chatter in the past several months about the supposed rise in DIY research among research buyers. Quirk’s recently reported that a survey by Prevision Corporation reveals that half of all research buyers have conducted DIY research in the past 18 months.
DIY research is not going away. In fact, it is likely to increase as more tools become available to the corporate researcher and as cost and time pressures continue to mount. So, as researchers, we have to ask the question, “What are the implications of increased DIY research?” Here are some of my questions.
- How will DIY change the structure of the industry?
- Will easy-to-use DIY research tools sound the death knell for research suppliers?
- Will research quality suffer?
- Will DIY continue to grow even as suppliers find new business models that adjust to the buyers’ ever-increasing need for speed?
- Are the implications different for qualitative and quantitative research?
- How do suppliers need to respond to the rise in DIY research? Or do they need to respond at all?
We will explore these and other questions in an online Meet-n-Tweet on Wednesday at 3 p.m. ET/Noon PT. The topic is: “DIY Research… Boom or Bust?”
To participate, follow the hashtag #2020Tech or follow along on Twitter at @2020Technology.