The following is a guest post by Steve Henke, 20|20 President, who is in Amsterdam this week for the ESOMAR Congress.
Like most of the events in our industry, the first day always seems to kick off with a cocktail reception in the exhibit hall. (By the way, that’s NOT a complaint!) But unlike many first days, today we’ve been very busy in our booth. Three things were very interesting to me.
1. There’s no question that ESOMAR is THE international event in our industry. I didn’t keep track of everyone who visited the booth, but here’s a sampling of the countries that did stop by – Romania, Kazakhstan, Iraq, Saudi Arabia, Brazil, Japan, India, Egypt, UK, US and Argentina.
2. Doing online qualitative research is still outside the norm for nearly everyone who visited us. And in many cases, they had virtually no knowledge of online qualitative and the various online research software platforms available. That tells me that there is still a lot of change to come to research outside of the states.
3. One of our platforms, QualBoard, has some international brand recognition. It was mentioned by several of our booth visitors as a product they had at least heard of, if not had it recommended by a colleague in the industry.
Isaac Rogers and I are excited for the full conference to start tomorrow – to see what topics become the real crowd favorites… and for the throngs (I hope!) that will drive to our booth.