On the concluding morning of the AMA Marketing Research Conference, the AMA recognized its Market Research Emerging Leaders, 4 under 40. We want to extend our congratulations to these outstanding market researchers who are shaping the future of our industry. Here are the winners and a little about them.
Tom DeRuyck: Senior Consultant ForwaR&D Lab, InSites Consulting.
Tom is also deeply involved in one of the leading research sites in Europe BAQMAR.be. His specialty is online research and social media use in research. He is very active in the blogosphere and is often quoted as an expert in online market research.
Kristin Luck: President of Decipher, Inc.
Decipher is a technology-driven firm in the survey data processing space.
Previously, Kristin was one of the founders and an EVP of OTX which was the fastest growing market research firm in 2002 and 2003. The company was recently sold to Ipsos. She is very active in the industry appearing and speaking at numerous conferences.
Nick Harrington: Consumer Research Manager, Procter & Gamble
Nick was educated in the UK but now works in Cincinnati with P&G.
Tom H.C. Anderson. CEO, Anderson Analytics.
Anderson Analytics is a market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Tom has been active in industry associations including ESOMAR and the Merlien Institute. He is very active in leading discussions on many market research sites.