Digital Qualitative Concept Testing with QualLaborate

Digital Qualitative Concept Testing with QualLaborate

Your clients need feedback around new product ideas, advertising, design concepts and more. So we’ve made it easier than ever to deliver. We’ve added our concept evaluation tool, QualLaborate, to our QualBoard platform to address objectives just like these.

The tool allows you to uniquely capture a respondent’s first impressions on your concept before going deeper for more specific insights. Plus you have access to a wide range of reporting options to streamline your analysis and help you save time without sacrificing insights.

Want to learn more about concept evaluation with QualLaborate? Get in touch with your account manager to review your research needs or reach out to [email protected]