Whether you work for a research agency or are on the client side, you’re probably aware of the accelerating move of the qualitative research industry to online. And whether you agree or disagree with the shift… it’s happening. In many cases, it’s for all the right reasons. Done properly, online qualitative research projects can be done better, faster, cheaper and easier than many in-person and traditional projects.
If you haven’t made the decision to go online yet because you’re not sure how to get started, follow these three easy steps:
- Attend one (or more) of our webinars. 20|20 offers a series of webinars covering a variety of topics on online qualitative research. You can learn about the various methodologies available, explore different applications and see demonstrations of the latest online research software. These free, online sessions are an easy, non-threatening way to get up the learning curve quickly. Check out the webinar schedule and sign up today.
- Go through training and schedule a demo project. There’s nothing quite like doing something for yourself – whatever it is! And our online qualitative research software platforms are no different. When your ideas about online qual are coming together and you’ve narrowed down your software choice for your first project, let us set up a demo study for you. Invite your colleagues and friends to participate. Play with the software, learn some of the amazing features and get comfortable navigating around.
- Start low risk. Any new software, regardless of where it comes from and how easy it is to use, can still cause a few stumbles along the way. To ensure that you’re not risking your biggest, most important project of the year on your first online experience, find a low-risk project to get your feet wet. Are you an agency? Perhaps a small pro bono project for a charity. Client-side marketer? Maybe a little down-n-dirty project rather than a big, strategic one.
With a project under your belt (and your confidence brimming), make sure your clients – internal and external – know your new capabilities. Develop some collateral material (we can help), update your website, distribute a ‘white paper’ to your colleagues. ‘If you build it, he will come’ only works in movies. If you want to do more projects online, you need to let your clients know.
Moving from traditional qualitative studies to doing them online can seem daunting… until you do your first one. Then you’ll be the one saying, “Why did I wait so long to get started?”