The Disruption Litmus Test

The Disruption Litmus Test

As disruption continues to shift the market research industry, how do you identify this new generation of insights professionals? Our CEO Isaac Rogers created a litmus test to spot a “disruptive minded researcher.” In his latest LinkedIn article, he explains the three telltale markers of disruptors, and discusses further how the customer-centric, uncomplicated practices from disruptive brands and researchers will be extremely powerful in the marketplace. Rogers also goes on to share tips and best practices for aspiring disruptors.

To learn more about disruption in research and the three key indicators of disruptive researchers, read Isaac’s full LinkedIn post here.