The Second Generation of Innovation in MR, Courtesy of IIeX 2018

The Second Generation of Innovation in MR, Courtesy of IIeX 2018

With the recent release of the GRIT Top 50 Most Innovative Suppliers report and the opportunity to attend the IIeX conference last week, our CEO Isaac Rogers explores in his latest post how innovation is evolving the current state of the insights industry, explaining that the second generation of innovation in MR has arrived. He discusses how the industry is getting better at delivering on our core responsibility- business changing insights- through the application of new innovative methods.

For 20|20, this shift in innovation has empowered us to partner closer than ever before with disruption-minding researchers and brands and work hand-in-hand with our clients to invest in innovation that uncomplicates the research process and builds a direct path between brands and their customers.

To learn more about how innovation is transforming market research and what this means for the industry, read Isaac’s full reflection and post on LinkedIn here.