Recently, 20|20 was awarded the US Patent 9,990,418 for establishing the system and method for creating an opinion and behavioral data economy. This revolutionary break-through will provide a new model for market research that creates a direct path between brands and consumers and has the power to completely transform the market research industry.
The current survey data chain requires brands and consumers to engage through multiple levels of third party sources, resulting in over complication that leads to potential abuse, unreliable data, and loose compliance with laws, rules, and regulations. Leveraging Blockchain to create a true consumer-led exchange for market research will produce a platform that provides an anonymous, reliable, and public marketplace for trading and monetizing behavioral and opinion data, decentralizing the current market research survey value chain and redistributing the balance of power and control back to the consumers and brands themselves.
Respondents will get more value for their time, providing the most reliable and impactful data, while brands will receive direct access to the highest quality, most reputable consumers through this transparent and open economy.
To learn more, read the full press release here.