Lean Communities: Building Insights Over Time

We recently introduced our new solution, Lean Communities. With a Lean Community, your panel grows over time, through the research you’re already doing – so you can avoid the costly up-front and high fixed expenses of a traditional research community while still gaining consistent access to the consumer narratives that matter most.

Engaging a right-sized group of respondents allows for clearer understanding of how attitudes, behaviors and preferences evolve with time, helping you stay one step ahead.

Here’s a closer look at some of the common research needs this approach can help you address.