TOOL EASILY INTEGRATES QUALITATIVE AND QUANTITATIVE DISCIPLINES INTO ONE STUDY
NASHVILLE, Tenn. (May 7, 2015) — For years, quantitative and qualitative researchers have lived on separate sides of a wall that divides the two fields. Today, that no longer needs to be the case.
Global research technology and service company 20|20 Research has launched a new service that unites quant and qual research, providing researchers and end clients the best of both worlds: projectable quantitative data with a qualitative component that explains the “why.”
Simply called “Quant+Qual,” the service integrates the next generation of digital qualitative tools that compliment