Patent Establishes the System and Method for Creating an Opinion and Behavioral Data Economy
NASHVILLE, Tenn. (June 11, 2018) – 20|20 Research today announced it was awarded the US Patent 9,990,418 for establishing the system and method for creating an opinion and behavioral data economy.
Leveraging Blockchain technology to create a true consumer-led exchange for market research, this platform provides a revolutionary method of creating an anonymous, reliable, and public marketplace for trading and monetizing behavioral and opinion data. This approach decentralizes the current market research survey value chain and redistributes the balance of power and control back to the consumers and the brands themselves.
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