NEW ONLINE TOOL GIVES MARKET RESEARCHERS QUICK ANSWERS FOR LITTLE COST.
NASHVILLE, Tenn. (November 12, 2013) — At any given time there are thousands of individuals participating in online surveys, a tantalizing pool for qualitative researchers who want to “get behind” a statement just made or a point just raised.
Now researchers and moderators can immediately do that hassle-free.
U.S. market research technology firm 20│20 Research today launched Virtual Intercepts™, an instant, interactive tool for researchers to gain qualitative feedback from respondents already engaged in online quantitative surveys. A platform extension of QualMeeting™, the company’s real-time webcam interviewing tool, the service provides a quick and easy process to intercept survey participants and move them to a live, one-on-one moderator-led qualitative interview.
Participants can also be easily invited directly off Facebook, other social media sites or simple email lists.