New Solution Designed for More Agile and Efficient Research
NASHVILLE, Tenn. (May 21, 2019) – 20|20 Research, a global expert and innovator in qualitative research services and technology, today announced the launch of its Lean Community solution. With a Lean Community, researchers get the ability to grow the community over time, through research that is already being done, thereby avoiding the costly up-front and high fixed expenses of a traditional research community while still gaining consistent access to meaningful consumer narratives.
“We are hearing from more and more researchers that the high costs of a traditional community, along with the desire to be more agile and have the flexibility to follow emerging trends, has led them to seek an alternative way to engage consumers for ongoing insights. It’s in response to these changing needs that 20|20 developed our Lean Community solution, which grows over time with the client’s research objectives and activities,” said Isaac Rogers, CEO of 20|20.
20|20 is uniquely positioned in the industry, having all the necessary infrastructure and expertise in-house to support Lean Communities, creating more efficiency for clients.
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