NEW PRODUCT TAKES RESEARCHERS INTO THE NOOKS AND CRANNIES OF CONSUMER LIFE
NASHVILLE, Tenn. (October 9, 2013) — For years, researchers have yearned for an effective way to look unobtrusively into the lives of research participants, to be “in the moment” with them as they walked through their home illustrating their daily lives and habits during research ethnographies.
Today, that became possible. And the richness of detail in the insights gained in those studies will be almost unlimited.
U.S. market research technology firm 20│20 Research has launched its In-Home Mobile Ethnography™, a new product extension of its QualMeeting™ real-time webcam interviewing tool. The service uses mobile Smartphones to move the online research session away from the computer and into the rich details of the lives of research participants, providing far more contextual insight than previously available with face-to-face research.