Landmark patent sets up research company for future innovation in virtual reality
NASHVILLE, Tenn. (September 16, 2019) – 20|20 Research, a global expert and innovator in qualitative research services and technology, today announced the issuance of US Patent No. 10,354,261 which relates to virtual environments for behavioral research. Included in the patent is the ability to instantly manipulate a virtual environment based upon a user’s vision patterns and demographics.
“With the technology covered in this patent, you can place someone in a customized digital space, see through their eyes and use their vision to manipulate that space,” said Isaac Rogers, CEO of 20|20 Research. “You not only get immediate feedback as the space changes around them, but their gaze determines what they see. We know that people are anything but invariable, and we think spaces should be as dynamic as the customers in them.”
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