Discovering critical insights requires an approach that enables individuals to share what they otherwise wouldn’t. Our professionally moderated text-based chats are an ideal approach for uncovering meaningful consumer stories, empowering brand exploration, customer studies, stimuli tests and more to move further, faster.
Using our cognitive framework, ThoughtPath, as a guide, our skilled moderators ask carefully crafted questions and explore individual thinking.
Conversations can occur in a stand-alone environment or as a seamless add-on to provide depth to a quantitative survey.
We can deliver transcripts and data for your analysis or let our experienced analysts transform the information into concise narratives and key implications for you.