Hybrid Survey Intercepts
Survey Intercepts deliver authentic, in-the-moment consumer stories without requiring a traditional recruiting method. A perfect approach for hybrid research needs, our solutions go where your consumer is—whether they’re on social media, visiting a website or in a survey—and route them to a digital discussion to gather greater context.
Do a quick “temperature check” on a concept before moving to the next development phase.
Conduct longitudinal studies with interviews spread over weeks or months.
Enhance your reporting by easily integrating the data collected in your survey to enrich your qualitative discussion.
Using the QualMeeting® platform, you can intercept respondents online from social media or surveys and route them into one-on-one interviews. Gain faster insights in the moment without the lag time of traditional recruiting. Put a face to your consumers and understand the “why” behind the “what.”
Our QualLink® technology facilitates the seamless integration of quantitative and qualitative research, routing your qualified survey participants to a rich online discussion. Simply identify qualifying criteria in your survey, and QualLink invites selected participants into a moderated QualBoard® discussion.
Our one-on-one text-based chats are ideal for hybrid research studies. Qualifying respondents can be moved seamlessly from a survey to a live, moderated conversation, allowing for deeper exploration of the topic or capturing additional insight around creative concepts.