Valentine’s Day: Can’t Live With It, Can’t Live Without It

Valentine’s Day: Can’t Live With It, Can’t Live Without It

From time to time, our team likes to have a little fun with some hard-hitting research of our own (see this and this).

With Valentine’s Day upon us, we took opportunity to answer another burning question that is oft debated by our staff….is this holiday one that is real and meaningful or simply a commercial racket? We surveyed 433 respondents from our nationwide panel, with a mix of age, gender and relationship status, to gather their opinions on the matter.  

The results? Most consumers are likely to celebrate Valentine’s Day, even though they find it to be overrated and commercial.