A little girl stood on a beach covered with stranded and dying starfish. As she tossed one at a time into the ocean, an older man approached her and asked, “Little girl, why are you throwing those starfish back into the sea? You know you can’t save all of them.” The little girl answered, “I know. But I can save this one.”
Making our world just a little bit better is one of the goals of 20|20’s annual Service Week. Every year at this time, our employees walk away from their computers and telephones to spend a few hours serving a local non-profit organization. It’s our way of giving back to make the world just a little bit better. Through Service Week, we have a small but significant impact on the lives of people (and animals) in our communities. In its fourth year, this week of service continues to gain enthusiasm among our employees and grow in scope. This year, we served 17 non-profit organizations in 8 different cities.
My group served an organization that provides shelter to those experiencing homelessness. We participated in an art project with several homeless men. Then we sorted donated soap, deodorant and other toiletries to be used by the men and women to maintain their sense of dignity. In addition to helping this organization, we enjoyed getting to know each other outside the office walls. We are better because we served together.
One beautiful truth about Service Week is that it grew out of our employees’ desire to broaden our impact and get involved in the community. Because of their initiative, we have served dozens of organizations and collectively impacted the lives of hundreds of people over the past four years. Service Week won’t change the world, but it will make a positive difference in our little corner of it. Already, I can’t wait until next year.