Digital Ethnography

Digital Ethnography

Insights from Anywhere, Anytime
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Digital Ethnography

Our Mobile Ethnography and Ethno360 solutions give you an authentic look directly into the home and experiences of the consumer without interrupting their natural environment. It’s a flexible and convenient way to gather the insights you need.

Easily interview participants or collect detailed 360-degree views from participants nationwide. Studies take place on your schedule—no travel needed.

Conduct longitudinal studies with interviews and videos collected over weeks or months.

Enjoy fewer limitations to your research. Instead of test kitchens, watch as participants cook meals in their own home. View what their world really looks like with no additional logistics required.

Rest assured that you are taken care of with comprehensive project management, technical and logistical support to provide peace of mind.

Paired with 20|20’s other qualitative research products, Digital Ethnography helps give you a deeper dive into insights.

Ethno360

Ethno360 is changing the way researchers capture consumer behavior. Our groundbreaking solution allows you to collect immersive 360-degree videos of study participants. By going directly into their environment with no limitations as to what you can see, you capture richer insights and a more authentic user experience.

It all comes backed by our complete logistical and technical support so you can focus on the research. Ethno360 is ideal for shopping experiences, meal preparations and more.

Solutions Commonly Paired with Digital Ethnography

QualMeeting

Use real-time webcam technology to conduct face-to-face research, including online focus groups. Save time and money by eliminating the need to travel.

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Premium Project Support

QualMeeting +Plus ensures your projects run smoothly. Advanced features and enhanced reporting are bundled with dedicated support for your convenience.

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Virtual Intercepts

Route respondents from social media or a survey directly into a one-on-one. Understand the “why” behind the “what” to gain deeper insights without lag time.

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Enhance Your Research with Digital Ethnography

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