Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries.
Much has been said and written on the subject, but very little focuses on understanding the consumer perspective of the concept. So to kick things off, the first phase of our research series Decoding Disruption focuses on how the average consumer perceives the trend.
In the next phase, we’ll build upon these learnings and explore what their perceptions mean to us as researchers and brands. To that end, we invite you to share feedback on your areas of interest and topics to tackle as we continue Decoding Disruption.