Creative & Messaging

Creative & Messaging

Context for Confident Campaigns
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Messaging matters. Developing the right creative is a bit art, a bit science and a lot of investment.  The best communication is simple, smart, accessible and distinct. That’s where we come in.  20|20 works with our clients to ensure the voice of their consumer is present in winning campaigns, with a story that sticks.  You bring the creative, we’ll deliver clarity and confidence.

Master word choice by understanding your customer’s language. Nail creative by knowing what resonates and why. Reveal whether or not your message is getting through. Decipher how well message and brand mesh. These are problems we solve daily.

Best For:

Ad Testing
Copy Testing
Message Testing
Concept Evaluation

The 20|20 Difference?

Our proprietary cognitive framework, ThoughtPath, is proven to push past surface-level feedback and find the deeper story. It’s so effective that our clients ask us to test creative every single day–they know that we can tell them what consumers think because we understand how they think.

Develop Messages That Stick

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