Articles & Case Studies

The Latest Articles from 20|20

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Five Tips for Better Global Online Qualitative

QRCA Views recently published an article written by 20|20’s CIO Isaac Rogers in their Winter 2013 issue. “Five Tips for Better Global Online Qualitative” equips researchers with informative and insightful suggestions on multi-country research. The following is a brief excerpt: We live in a global economy and think on a global scale. Other cultures, countries
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Common Mistakes With Global Online Qualitative

MRA’s ALERT! recently published an article written by 20|20’s CIO Isaac Rogers in their fourth quarter issue. “Common Mistakes With Global Online Qualitative (and How to Avoid them)” address some of the more common, yet often avoidable, issues that researchers may encounter. The following is a brief excerpt: With today’s digital tools, online qualitative platforms
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Leveraging Mobile and Online Qualitative to Get into Shoppers' Heads

Quirks recently published an article co-authored by 20|20’s CEO Jim Bryson in their July Issue: Shopper Insights. “Be There Now: Leveraging Mobile and Online Qualitative to Get into Shopper’s Heads” details how to combine mobile and Web-based qual approaches to study the complete shopping experience. The following is a brief excerpt: For researchers, the mobile
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