Articles & Case Studies

The Latest from 20|20

Why B-2-B Research is like Herding Cats

AMA’s B2B Newsletter recently published an article written by 20|20’s CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches ensure the best interviews. The following is a brief excerpt: For marketers and researchers, B-to-B research can seem like herding
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The Evolution of Digital Qualitative Recruiting

  RW Connect recently published an article written by 20|20’s CIO Isaac Rogers in their October 2014 issue. “The Evolution of Digital Qualitative Recruiting” explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: As time and cost pressures drive more researchers to seek
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Sheena Swanson Awarded Survey Magazine's Top 20 Researchers You Need To Know

In the September 2014 issue of Survey Magazine, 20|20 Director of Project Management Sheena Swanson was awarded the “Unknown Soldier” Award for one of the Top 20 Researchers You Need to Know. “Sheena is extremely poised and professional at a young age. She is extremely intelligent, anyone that meets Sheena will immediately develop a connection. A
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Doing More with More

Research World recently published an article written by 20|20’s CIO Isaac Rogers in their September 2014 issue. “Doing More with More” explores the increase in multi-part or hybrid research projects as a means to foster deeper and more meaningful engagement with consumers. The following is a brief excerpt: Hybrid qualitative methodologies are gaining traction as a way
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7 Days, 7 Countries, 7 Ways

AMA’s Marketing Insights recently published an article written by 20|20’s CEO Jim Bryson in their July/August 2014 issue. “7 Days, 7 Countries, 7 Ways” explores new technology trends in multinational qualitative research through the “three sevens challenge” to prove if qualitative technology can live up to the hype. The following is a brief excerpt: Traditional, in-person, international
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Iceberg Ahead: Does the Market Research Industry have a Titanic Data Security Problem?

Quirks recently published an article written by 20|20’s CIO Isaac Rogers in their June 2014 issue. “Iceberg Ahead: Does the market research industry have a titanic security problem” offers solutions to market researchers to ensure client’s most sensitive information is protected. The following is a brief excerpt: As research continues its digital evolution, research firms
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CEO Jim Bryson on Peanut Labs Ask-Me-Anything

Peanut Labs “Ask-Me-Anything” asked for Jim Bryson to be a special guest on their market research expert webinar series. Listen to Jim Bryson, Founder and CEO of 20|20 Research, share his expertise in our monthly Ask-Me-Anything webex. He talks about tips, tricks and exciting trends in qualitative research, how to use mixed research methods to
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Getting More from Online Homework

QRCA Views recently published an article written by 20|20’s CEO Jim Bryson in their June 2014 issue. “Getting More from Online Homework” encourages researchers to utilize homework in preparation and to benefit studies. The following is a brief excerpt: Even with the unfortunate moniker, researchers have found “homework” for in-person qualitative to be an effective
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Five Tips for Better Global Online Qualitative

QRCA Views recently published an article written by 20|20’s CIO Isaac Rogers in their Winter 2013 issue. “Five Tips for Better Global Online Qualitative” equips researchers with informative and insightful suggestions on multi-country research. The following is a brief excerpt: We live in a global economy and think on a global scale. Other cultures, countries
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