Articles & Case Studies

The Latest Articles from 20|20

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An Inside Look at Traveler Decision Making

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences
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Learn and Earn: Three Intriguing Lessons from Online Qual

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following is a brief excerpt: The conversation usually starts out something like this: “The project was fine. It just doesn’t feel
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Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see what insights we could glean. These projects were run through our proprietary, in-house analytics platform that measures sentiment of sections,
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Webinar Video - Strange Bedfellows: How to Leverage Both Traditional and Online Qual

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. Today, more and more researchers are finding opportunities to combine both traditional and online qualitative research within a single project, thereby giving participants a chance for greater experience
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Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?

Quirk’s recently published an article written by 20|20 Founder and President, Jim Bryson, in their May 2016 issue. “Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?” provides case studies from researchers to shed light on the rise in popularity of hybrid quant/qual methods. The following is a brief excerpt: Currently, hybrid quant/qual research is all the
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Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

Quirk’s recently published an article written by 20|20’s President, Jim Bryson, in their December 2015 issue. “Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting” considers consumers who don’t fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given.
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How wearables might answer behavioral questions today's Market Researchers might not even think to ask

Marktforschung recently published an article written by 20|20’s Chief Innovation Officer Isaac Rogers in their July 2015 issue. “How wearables might answer behavioral questions today’s Market Researchers might not even think to ask” discusses the potential of wearables and how they might reshape our understanding of actual consumer behavior and offers suggestions of integrating this new
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The Power of the Target Perspective

QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue. “The Power of the Target Perspective” sheds light on how this method can improve the potential for success when recruiting study participants. The following is a brief summary: Market research today is a more sophisticated discipline than ever before. Thanks to technology that is
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Online Qualitative Recruiting: Is There a Better Way?

Alert! Magazine recently published an article written by 20|20’s Director of Project Management Sheena Swanson Bacon in their July 2015 issue. “Online Qualitative Recruiting: Is There a Better Way?” offers suggestions on how to improve efficiency and timeliness, reduce costs, and strengthen communication between all parties during the recruiting stage for online qualitative projects, based on
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Just Right Indeed: The Goldilocks approach to innovation research

Quirks recently published an article written by 20|20’s CIO Isaac Rogers in their August 2015 issue. “Just Right Indeed: The Goldilocks approach to innovation research” sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk’s presented a Webinar
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How Integrated Quant+Qual is Democratizing Research

Survey Magazine recently published an article written by 20|20’s CIO Isaac Rogers in their July issue. “How Integrated Quant+Qual Is Democratizing Research” explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to
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