The Latest Articles from 20|20
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A Hybrid Approach to Creative Testing: More Data, Less Hassle
Some great ideas are born at the wrong time, before the world is truly ready for them. In many cases, these before-their-time failures happened because the ideas were so radical we didn’t really believe or trust they were possible. In some cases, there needed to be some iterative steps in the path between the existing
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Tips for Creating Research Reports that Capture and Hold Attention
When it comes to qualitative research, the volume of output makes it easy for reports to become little more than long-winded compilations of verbatim text. To rise above this, a qualitative report must capture the voice of the consumer and also present the reader with something that is distilled and actionable. As researchers, it is
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How Clients and Vendors Can Build Trust and Get to Work
According to the 2018 Quirks Q-Report, the main reasons clients outsource research are the lack of internal staff (32%) and the need for expertise they don’t have in house (31%). If clients must engage outside partners, how can they do it effectively and efficiently? As part of the report, our own Julia Eisenberg, VP of
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What Market Researchers Need to Know about Blockchain
The market research industry is no stranger to buzz words. Big data. IoT. Artificial intelligence. While some are short-lived, others stick around long after the first big splash. And lately, there have been more and more mentions of blockchain and MR. While many people still only associate blockchain with cryptocurrency, it’s proving to have a
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Make Objectives Matter: The Importance of Setting an ROI Compass for Research
A 20|20 White Paper With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research and outcomes with only loose
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Let the Research Define the Method
Why challenge the approaches we trust, the ones that deliver what we think we need? It’s often easier to make the research fit into the tried-and-true methods we know will work, but what happens when ease becomes a substitute for critical thinking, compromising the quality of insights and impact of research? The May issue of
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Today's Hybrid Research: Mix It Up
As the research landscape evolves, the way we think about combining approaches changes too. Take hybrid for example. No longer limited to a mix of quant and qual, the hybrid research of today simply means blending methodologies to uncover deeper context and gain agility in outcomes. Now more than ever hybrid has the power to
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New CarePayment Research Conducted by 20|20 Indicates Concerns Regarding Healthcare Expenses
New survey conducted by 20|20 Research and commissioned by CarePayment: Most Americans have no money saved to pay for healthcare expenses and many are forced to delay care. According to a new survey across 1,000 Americans conducted by 20|20 Research and commissioned by CarePayment, a leading patient financial engagement company, most Americans can’t afford their
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Facebook Watch Faces an ‘Uphill Battle’ Against YouTube
S&P Global recently published an article exploring consumer perception of the Facebook Watch platform that launched in September featuring insights from a 20|20 study and commentary from CEO Isaac Rogers. “Facebook Watch faces an ‘uphill battle’ against YouTube” g read more
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CEO Isaac Rogers and the 20|20 Team Featured in Recent Article from S&P Global
S&P Global recently published an article “Analysts: The Markets ‘disenchanted’ with Snapchat” featuring commentary from CEO Isaac Rogers and insights based off a 1,000-person nationwide survey conducted by the 20|20 team. “Analysts: The Markets ‘disenchanted’ with Snapchat” offers perspective on how the younger millennials feel about Snapchat. It discusses its position in the market in
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Today’s Hybrid Research: It Might Not Mean What You Think It Means
A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there is no better way to
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Fast-casual MR: Leveraging Online Qualitative for Fast Delivery
Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that
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