Articles & Case Studies

The Latest Articles from 20|20

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Live Look: Lean Communities

In an overlooked demographic, Usability Resources and 20|20 saw an opportunity for success with a custom lean community. Over a cup of coffee early in 2019, 20|20 and Kay Corry Aubrey of Usability Resources came to the conclusion that, as far as consumer insights go, marketers and brand managers were overlooking a huge audience for
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Lean Qualitative Communities: High Performance Tools and The Team Dynamics that Drive Them

Across the industry, we’re witnessing a huge uptick in the usage of smaller, more tactical insights communities to help brands move faster when developing new products, launching marketing campaigns, or building brand platforms.  At 20|20, we refer to these smaller, iteratively built qualitative communities as lean communities.   Two main factors are driving the growth of
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Make Objectives Matter: The Importance of Setting an ROI Compass for Research

A 20|20 White Paper With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research and outcomes with only loose
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Let the Research Define the Method

Why challenge the approaches we trust, the ones that deliver what we think we need? It’s often easier to make the research fit into the tried-and-true  methods we know will work, but what happens when ease becomes a substitute for critical thinking, compromising the quality of insights and impact of research? The May issue of
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Today's Hybrid Research: Mix It Up

As the research landscape evolves, the way we think about combining approaches changes too. Take hybrid for example. No longer limited to a mix of quant and qual, the hybrid research of today simply means blending methodologies to uncover deeper context and gain agility in outcomes. Now more than ever hybrid has the power to
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New CarePayment Research Conducted by 20|20 Indicates Concerns Regarding Healthcare Expenses

New survey conducted by 20|20 Research and commissioned by CarePayment: Most Americans have no money saved to pay for healthcare expenses and many are forced to delay care. According to a new survey across 1,000 Americans conducted by 20|20 Research and commissioned by CarePayment, a leading patient financial engagement company, most Americans can’t afford their
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