The Latest Articles from 20|20
For additional content, case studies and tools, visit our Resources page.
Four Keys to Mobile Qualitative Success
With the power of smartphones, it’s easy to be with your desired audience at the moments that matter to your research. What’s not as easy is designing effective mobile studies. As part of the MR Web series on Insights in the Mobile Age, we share four crucial tips for great mobile qualitative studies. From making
Read moreGetting People Talking
In the latest issue of QRCA Views, Robin Wedewer, President, The Wedewer Group, Inc. and VetMEDResearch, shares a roundup of tips and tricks for ensuring participant engagement in online research. To compile these best practices, Wedewer spoke to 20|20’s own Jayme Dodd, Senior Research Manager, as well as representatives from other digital research solution providers.
Read moreHear, here: Listening well for great research stories
“When people talk, listen completely. Don’t be thinking what you’re going to say. Most people never listen. Nor do they observe. You should be able to go into a room and when you come out, know everything that you saw there and not only that. If that room gave you any feeling you should know
Read moreLive Look: Lean Communities
In an overlooked demographic, Usability Resources and 20|20 saw an opportunity for success with a custom lean community. Over a cup of coffee early in 2019, 20|20 and Kay Corry Aubrey of Usability Resources came to the conclusion that, as far as consumer insights go, marketers and brand managers were overlooking a huge audience for
Read moreLean Qualitative Communities: High Performance Tools and The Team Dynamics that Drive Them
Across the industry, we’re witnessing a huge uptick in the usage of smaller, more tactical insights communities to help brands move faster when developing new products, launching marketing campaigns, or building brand platforms. At 20|20, we refer to these smaller, iteratively built qualitative communities as lean communities. Two main factors are driving the growth of
Read moreA Hybrid Approach to Creative Testing: More Data, Less Hassle
Some great ideas are born at the wrong time, before the world is truly ready for them. In many cases, these before-their-time failures happened because the ideas were so radical we didn’t really believe or trust they were possible. In some cases, there needed to be some iterative steps in the path between the existing
Read moreTips for Creating Research Reports that Capture and Hold Attention
When it comes to qualitative research, the volume of output makes it easy for reports to become little more than long-winded compilations of verbatim text. To rise above this, a qualitative report must capture the voice of the consumer and also present the reader with something that is distilled and actionable. As researchers, it is
Read moreHow Clients and Vendors Can Build Trust and Get to Work
According to the 2018 Quirks Q-Report, the main reasons clients outsource research are the lack of internal staff (32%) and the need for expertise they don’t have in house (31%). If clients must engage outside partners, how can they do it effectively and efficiently? As part of the report, our own Julia Eisenberg, VP of
Read moreWhat Market Researchers Need to Know about Blockchain
The market research industry is no stranger to buzz words. Big data. IoT. Artificial intelligence. While some are short-lived, others stick around long after the first big splash. And lately, there have been more and more mentions of blockchain and MR. While many people still only associate blockchain with cryptocurrency, it’s proving to have a
Read moreMake Objectives Matter: The Importance of Setting an ROI Compass for Research
A 20|20 White Paper With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research and outcomes with only loose
Read moreLet the Research Define the Method
Why challenge the approaches we trust, the ones that deliver what we think we need? It’s often easier to make the research fit into the tried-and-true methods we know will work, but what happens when ease becomes a substitute for critical thinking, compromising the quality of insights and impact of research? The May issue of
Read moreToday's Hybrid Research: Mix It Up
As the research landscape evolves, the way we think about combining approaches changes too. Take hybrid for example. No longer limited to a mix of quant and qual, the hybrid research of today simply means blending methodologies to uncover deeper context and gain agility in outcomes. Now more than ever hybrid has the power to
Read more