Articles & Case Studies

“When people talk, listen completely. Don’t be thinking what you’re going to say. Most people never listen. Nor do they observe. You should be able to go into a room and when you come out, know everything that you saw there and not only that. If that room gave you any feeling you should know

In an overlooked demographic, Usability Resources and 20|20 saw an opportunity for success with a custom lean community. Over a cup of coffee early in 2019, 20|20 and Kay Corry Aubrey of Usability Resources came to the conclusion that, as far as consumer insights go, marketers and brand managers were overlooking a huge audience for

Across the industry, we’re witnessing a huge uptick in the usage of smaller, more tactical insights communities to help brands move faster when developing new products, launching marketing campaigns, or building brand platforms.  At 20|20, we refer to these smaller, iteratively built qualitative communities as lean communities.   Two main factors are driving the growth of

Some great ideas are born at the wrong time, before the world is truly ready for them. In many cases, these before-their-time failures happened because the ideas were so radical we didn’t really believe or trust they were possible. In some cases, there needed to be some iterative steps in the path between the existing

When it comes to qualitative research, the volume of output makes it easy for reports to become little more than long-winded compilations of verbatim text. To rise above this, a qualitative report must capture the voice of the consumer and also present the reader with something that is distilled and actionable. As researchers, it is

According to the 2018 Quirks Q-Report, the main reasons clients outsource research are the lack of internal staff (32%) and the need for expertise they don’t have in house (31%).  If clients must engage outside partners, how can they do it effectively and efficiently? As part of the report, our own Julia Eisenberg, VP of

The market research industry is no stranger to buzz words.  Big data. IoT. Artificial intelligence. While some are short-lived, others stick around long after the first big splash. And lately, there have been more and more mentions of blockchain and MR. While many people still only associate blockchain with cryptocurrency, it’s proving to have a

A 20|20 White Paper With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research and outcomes with only loose

Why challenge the approaches we trust, the ones that deliver what we think we need? It’s often easier to make the research fit into the tried-and-true  methods we know will work, but what happens when ease becomes a substitute for critical thinking, compromising the quality of insights and impact of research? The May issue of

As the research landscape evolves, the way we think about combining approaches changes too. Take hybrid for example. No longer limited to a mix of quant and qual, the hybrid research of today simply means blending methodologies to uncover deeper context and gain agility in outcomes. Now more than ever hybrid has the power to

New survey conducted by 20|20 Research and commissioned by CarePayment: Most Americans have no money saved to pay for healthcare expenses and many are forced to delay care. According to a new survey across 1,000 Americans conducted by 20|20 Research and commissioned by CarePayment, a leading patient financial engagement company, most Americans can’t afford their

S&P Global recently published an article exploring consumer perception of the Facebook Watch platform that launched in September featuring insights from a 20|20 study and commentary from CEO Isaac Rogers.   “Facebook Watch faces an ‘uphill battle’ against YouTube” g read more