Articles & Case Studies

The Latest from 20|20

Make Objectives Matter: The Importance of Setting an ROI Compass for Research

A 20|20 White Paper With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research and outcomes with only loose
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Let the Research Define the Method

Why challenge the approaches we trust, the ones that deliver what we think we need? It’s often easier to make the research fit into the tried-and-true  methods we know will work, but what happens when ease becomes a substitute for critical thinking, compromising the quality of insights and impact of research? The May issue of
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Today's Hybrid Research: Mix It Up

As the research landscape evolves, the way we think about combining approaches changes too. Take hybrid for example. No longer limited to a mix of quant and qual, the hybrid research of today simply means blending methodologies to uncover deeper context and gain agility in outcomes. Now more than ever hybrid has the power to
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New CarePayment Research Conducted by 20|20 Indicates Concerns Regarding Healthcare Expenses

New survey conducted by 20|20 Research and commissioned by CarePayment: Most Americans have no money saved to pay for healthcare expenses and many are forced to delay care. According to a new survey across 1,000 Americans conducted by 20|20 Research and commissioned by CarePayment, a leading patent financial engagement company, most Americans can’t afford their
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CEO Isaac Rogers and the 20|20 Team Featured in Recent Article from S&P Global

S&P Global recently published an article “Analysts: The Markets ‘disenchanted’ with Snapchat” featuring commentary from CEO Isaac Rogers and insights based off a 1,000-person nationwide survey conducted by the 20|20 team. “Analysts: The Markets ‘disenchanted’ with Snapchat” offers perspective on how the younger millennials feel about Snapchat. It discusses its position in the market in
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Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that
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An Inside Look at Traveler Decision Making

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences
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Learn and Earn: Three Intriguing Lessons from Online Qual

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following is a brief excerpt: The conversation usually starts out something like this: “The project was fine. It just doesn’t feel
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Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see what insights we could glean. These projects were run through our proprietary, in-house analytics platform that measures sentiment of sections,
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